How to Market to Realtors as a Loan Officer How to Market to Realtors as a Loan Officer
As a loan officer, you know how important realtors are to the success of your mortgage career and business. But if they...
30 Mortgage Marketing Ideas for Social Media 30 Mortgage Marketing Ideas for Social Media
If you want to build visibility, attract new clients, and strengthen referral relationships, social media is one of the...
5 Ways to Stand Out as a Mortgage Loan Officer in 2026 5 Ways to Stand Out as a Mortgage Loan Officer in 2026
APM has crafted strategies and marketing tactics to help you transition from a good loan officer to a standout...
Goal-Setting Tips for Loan Officers: 90-Day Goals Goal-Setting Tips for Loan Officers: 90-Day Goals
Why 90-Day Business Planning Matters for Loan Officers At American Pacific Mortgage (APM), we believe success starts...
Complete Guide to Loan Officer Business Planning Complete Guide to Loan Officer Business Planning
At APM, we dedicate time each year to strategic planning, focusing on how to succeed in the coming year, and we...
The Importance of Loan Officer Business Planning The Importance of Loan Officer Business Planning
The mortgage industry is cyclical, and the last several years have been challenging for many branch managers and...
APM Models: Which Mortgage Branch Model Fits Your Vision? APM Models: Which Mortgage Branch Model Fits Your Vision?
Why are branch managers leaving money on the table? They’re trapped in one-size-fits-all business models that kill...
How Mortgage Originators Survive Rising Rates How Mortgage Originators Survive Rising Rates
Mortgage rates jump and your phone stops ringing. Sound familiar? If you’ve been building a mortgage career during...
Fuel Your Future: How APM Helps Loan Officers Grow Fuel Your Future: How APM Helps Loan Officers Grow
Are you tired of giving up business because you don’t have the loan products you need to compete in your local market?...
5 Signs It May Be Time to Move Mortgage Companies 5 Signs It May Be Time to Move Mortgage Companies
As a mortgage professional, you know the mortgage industry changes constantly. Market shifts, regulatory updates, and...
Top 6 Loan Officer Strategies to Grow Your Customer Base Top 6 Loan Officer Strategies to Grow Your Customer Base
Marketing is a must for all industries, and this is especially true for a mortgage loan officer. Whether you are just...
How to Capitalize on the Loan Officer-Realtor Relationship How to Capitalize on the Loan Officer-Realtor Relationship
Cultivating strong loan officer and real estate agent relationships drives success for both parties. Realtors and loan...
Facebook Marketing for Loan Officers Facebook Marketing for Loan Officers
Facebook marketing is far from dead for loan officers, but the landscape has shifted. Facebook boasts over 3 billion...
9 Ways to Stay Engaged with Past Clients After Loans are Sold 9 Ways to Stay Engaged with Past Clients After Loans are Sold
Customer retention in the mortgage industry is more important now than ever. With interest rates trending down again,...
Competitive Loan Programs for Today’s Market Competitive Loan Programs for Today’s Market
In today’s housing market, loan officers need access to different types of loan programs and financing solutions that...
Property-Specific Loan Programs and Financing Offered by APM Property-Specific Loan Programs and Financing Offered by APM
Not every buyer is in the market for a move-in-ready, single-family home. Just as each borrower has their own unique...
Increasing the Lifetime Value of a Mortgage Customer Increasing the Lifetime Value of a Mortgage Customer
Nothing is more rewarding than closing a loan for a client. You’ve worked hard, provided top-notch customer service,...
Database Marketing for Mortgage Client Retention Database Marketing for Mortgage Client Retention
If you’re a mortgage loan officer and not nurturing your existing customers through database marketing, you’re missing...
5 Ways to Avoid Burnout as a Loan Officer 5 Ways to Avoid Burnout as a Loan Officer
In today’s mortgage market—or any mortgage market—good work-life balance is critical. Mortgage loan officer burnout is...
How to Perfect the Elevator Pitch for Loan Officers How to Perfect the Elevator Pitch for Loan Officers
You never know where your next loan closing will come from. It’s surprising how often a conversation can turn toward...
How to Get Mortgage Referrals and Build a Referral Network How to Get Mortgage Referrals and Build a Referral Network
A successful mortgage loan officer relies on referrals as a source of business. There are some simple strategies that...
How to Manage Online Mortgage Reviews How to Manage Online Mortgage Reviews
Any mortgage loan officer’s top priority is giving clients the best experience possible. However, during the loan...
As a Mortgage Loan Originator, Who You Work For Matters As a Mortgage Loan Originator, Who You Work For Matters
Choosing who you work for holds immense significance in today’s ever-evolving mortgage industry. In this article,...
Getting Started with Mortgage Lead Generation Getting Started with Mortgage Lead Generation
Research shows that consumers will choose the first or second person they speak with. So to stand out and reach the...
Grow Your Mortgage Business with a Video Marketing Strategy Grow Your Mortgage Business with a Video Marketing Strategy
Video, video, video—that’s where it’s at, and it’s not going away anytime soon. Adding video content to your mortgage...
Social Media Marketing for Loan Officers Social Media Marketing for Loan Officers
Social media plays a significant role in any loan officer’s marketing strategy. That’s because it has proved to be a...
A Guide to Mortgage Loan Officer Marketing A Guide to Mortgage Loan Officer Marketing
Marketing is a must for business success as a mortgage loan officer. But keeping up with the latest marketing trends...
How to Achieve Work-Life Balance as a Loan Officer How to Achieve Work-Life Balance as a Loan Officer
Bringing balance to your career and personal life can make you happier, healthier, and more successful. Achieving a...
The Secrets to Building a Mortgage Team The Secrets to Building a Mortgage Team
It’s no secret that building a team of mortgage professionals is just about the best thing you can do to scale your...
6 Mortgage Sales Strategies to Capture New Customers 6 Mortgage Sales Strategies to Capture New Customers
As the housing market changes, mortgage loan officers must adapt by implementing new sales strategies to stay top of...
Loan Officer Marketing to Gen Z Home Buyers Loan Officer Marketing to Gen Z Home Buyers
As Generation Z enters young adulthood, they become prime potential clients for your mortgage business. Learn who Gen Z...
Midyear Mortgage Loan Officer Business Planning Midyear Mortgage Loan Officer Business Planning
At APM we say, “We’re 100% focused on making our branches and loan originators look good.” One of the ways we do that...
Loan Officer Video Marketing 101 Loan Officer Video Marketing 101
Video marketing can be an effective tool for a mortgage loan officer to grow their business. Sharing informative video...
5 Mortgage Loan Officer Strategies for Today's Market 5 Mortgage Loan Officer Strategies for Today's Market
Whether you’re working with a first-time buyer or a move-up buyer, it’s a must to provide financing options and...
Build the Ultimate Mortgage Marketing Plan Build the Ultimate Mortgage Marketing Plan
Having a clear mortgage marketing plan is essential for increasing exposure, maintaining an online presence, creating...
Building a Personal Brand: How to Market as a Loan Officer Building a Personal Brand: How to Market as a Loan Officer
If a client or real estate agent hasn’t worked with you before, how you present yourself online and to the world gives...
Customer Experience Strategy: Create Superfans for Your Mortgage Business Customer Experience Strategy: Create Superfans for Your Mortgage Business
Award-winning entrepreneur, author, and keynote speaker Brittany Hodak recently spoke to APM’s loan officers about her...
5 Marketing Ideas for Mortgage Loan Officers in 2023 5 Marketing Ideas for Mortgage Loan Officers in 2023
The past year’s rising interest rates and economic uncertainty have caused buyers to pause their homebuying plans. But...
5 Things a Loan Officer Can Be Grateful for This Year 5 Things a Loan Officer Can Be Grateful for This Year
The past three years have been quite the ride in the mortgage industry! As loan officers experienced record volume in...
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Mortgage Loan Officer Strategies for a Changing Market Mortgage Loan Officer Strategies for a Changing Market
As expected, the time has come for a market shift. A changing market calls for a change in mortgage loan officer...
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A Conversation with APM CEO Bill Lowman A Conversation with APM CEO Bill Lowman
Under Bill Lowman’s leadership as APM’s CEO, the company has grown to be licensed in 49 states and funded $24 billion...
Content Marketing for Loan Officers Content Marketing for Loan Officers
Social media has become a regular pastime for people of all ages, and every marketer knows that these platforms are...
Professional Development: 6 Pillars of a Successful Mindset Professional Development: 6 Pillars of a Successful Mindset
What are the best practices for building, fostering, and maintaining a winning mindset in a challenging environment?...
Keys to Creating Content Keys to Creating Content
Have you ever finished a personal development, motivational, inspirational book and thought, “That book could have been...
5 Ways to Improve the Online Presence of Your Mortgage Business 5 Ways to Improve the Online Presence of Your Mortgage Business
In the highly competitive mortgage industry, leads and prospects make a loan officer’s world go ’round. In today’s...
Personal Branding Is the New Trust Accelerator Personal Branding Is the New Trust Accelerator
In the world today, there is too much commoditization and not enough uniqueness. I say it shouldn’t be that way. It...
Growth Is in Our DNA: How APM Helps Branch Managers and Loan Officers Scale and Grow Their Businesses Growth Is in Our DNA: How APM Helps Branch Managers and Loan Officers Scale and Grow Their Businesses
Every company has a value proposition—what they’re really good at. At APM, our company is 100% focused on making our...
Building Your Personal Brand Building Your Personal Brand
Here’s the challenge with personal brands. Noise. There’s so much noise. And I want to describe to you something I call...
What Is a Personal Brand, and Why Do You Need One? What Is a Personal Brand, and Why Do You Need One?
If you were to ask five friends, “In one word, what do you think of when you think of me?” would you get five...
How APMCares Gave Back in 2021 How APMCares Gave Back in 2021
As 2021 comes to a close, we’re taking a look back at how APM’s nonprofit entity, APMCares, has made a difference in...
Complete Guide to Loan Officer Business Planning Complete Guide to Loan Officer Business Planning
At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we...
Loan Officer Video Tips to Keep Your Audience Engaged Loan Officer Video Tips to Keep Your Audience Engaged
Video is still the hot marketing medium of the moment, but just like everything else related to marketing, things with...
Mortgage Marketing Tips You Haven’t Tried Mortgage Marketing Tips You Haven’t Tried
Mortgage marketing is always changing, and it’s important to keep things fresh for your audience and keep in mind...
Loan Officer Tools to Increase Client Retention Loan Officer Tools to Increase Client Retention
As a loan officer, it’s time to start looking for strategic ways to position your business in 2022. What piece of the...
How APM Is Modernizing the Loan Production Process How APM Is Modernizing the Loan Production Process
There is a lot of excitement growing at APM, and it’s all about modernizing the loan experience for you and your...
APM Celebrates Hispanic Heritage Month APM Celebrates Hispanic Heritage Month
National Hispanic Heritage Month is held each year from September 15 to October 15, celebrating the culture and...
How Lenders Can Still Compete Against Big Online Lenders How Lenders Can Still Compete Against Big Online Lenders
Marketing from online lenders is aggressive these days—a customer applies for a refi (or maybe even just looks up...
How Loan Officers Can Help Borrowers in a Hot Real Estate Market How Loan Officers Can Help Borrowers in a Hot Real Estate Market
In today’s hot housing market, with many properties selling above their asking prices, how can you help borrowers...
7 Strategies to Help Buyers Win Bidding Wars 7 Strategies to Help Buyers Win Bidding Wars
In today’s market, bidding wars have become the norm. Understanding this process and how to make a strong, confident...
6 Strategies to Help You Win More Mortgage Clients and Referral Partners 6 Strategies to Help You Win More Mortgage Clients and Referral Partners
There’s a transition happening in the mortgage industry. We all feel it and know this year will be different....
7 Ways to Increase Your Mortgage Referral Business 7 Ways to Increase Your Mortgage Referral Business
It’s June, and we’re officially halfway through 2021. Now is the perfect time to conduct a mid-year evaluation of your...
APM is 100% Focused on Making Loan Officers Look Good APM is 100% Focused on Making Loan Officers Look Good
At APM, we are focused on you. You, the loan originator, loan officer, mortgage advisor—whatever the title, your brand...
How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience
In today’s fast-paced world, you need savvy mortgage technology to help grow your business and close more loans and own...
APM Helps Loan Officers Win at Mortgage Social Media APM Helps Loan Officers Win at Mortgage Social Media
If you’re like most loan officers, you know you should be active on social media, since that’s where so many past,...
How to Leverage Different Social Media Platforms for the Mortgage Industry How to Leverage Different Social Media Platforms for the Mortgage Industry
There are so many social media platforms out there these days, it can be overwhelming to know how to use each one to...
Re-Engage Past Clients and Fill Your Loan Pipeline Re-Engage Past Clients and Fill Your Loan Pipeline
Do you have a plan to re-engage past clients you’ve done business with? Unlike cold leads, these are people who already...
Year-end Business Planning Tip: Evaluate Your Mortgage Marketing Year-end Business Planning Tip: Evaluate Your Mortgage Marketing
Mortgage marketing is one of those things you can easily throw money at (because you know how important it is) without...
How Year-end Business Financial Planning Impacts Your 2021 How Year-end Business Financial Planning Impacts Your 2021
If 2020 has taught us anything, it’s that you simply cannot be too prepared. That goes double for your year-end...
Year-end Business Planning Tip: Evaluation of Yourself and Your Team Year-end Business Planning Tip: Evaluation of Yourself and Your Team
Here we are, nearing the end of 2020. How would you rate 2020? Do you want more years like this one? We’ve heard from...
Why Q4 Planning for Your Mortgage Business is So Important Why Q4 Planning for Your Mortgage Business is So Important
This time of year is busy with the holidays, and of course, business as usual—that’s even more true in 2020. But Q4...
Tax Planning Strategies for Your Mortgage Business Tax Planning Strategies for Your Mortgage Business
That’s right, it’s time to talk about every loan officer’s favorite subject—tax planning strategies for your mortgage...
5 Reasons Why You Should Start Database Marketing Right Now 5 Reasons Why You Should Start Database Marketing Right Now
If you’re not nurturing current, past, and prospective clients through database marketing, you could be missing out!...
Tips To Keep Your Mortgage Business Running Effectively While on Vacation Tips To Keep Your Mortgage Business Running Effectively While on Vacation
No matter how much you love your job, everyone needs a break from work now and then. Whether you’re vacationing for a...
5 Key Ways To Support Your Realtors and Referral Partners in 2020 5 Key Ways To Support Your Realtors and Referral Partners in 2020
The mortgage and real estate industries have been on a bit of a rollercoaster in 2020, and it’s not the rollercoaster...
5 Insider Tips to Grow Your Business Using Virtual Workshops 5 Insider Tips to Grow Your Business Using Virtual Workshops
In an era when so many of the marketing activities you use to connect with realtors and clients aren’t an option due to...
APM's All-Hands-On Deck Support for Loan Officers Amid COVID-19 APM's All-Hands-On Deck Support for Loan Officers Amid COVID-19
Unprecedented times call for active leadership and an all-hands-on approach to business, which is exactly how APM has...
APM's Commitment To Our Realtor Partners During These Unprecedented Times APM's Commitment To Our Realtor Partners During These Unprecedented Times
At APM, we understand that closing every single purchase loan on time is more important now than ever. During these...
How APM is Supporting Our Communities During COVID-19 How APM is Supporting Our Communities During COVID-19
APMCares was founded in 2015 to serve the needs of families and communities where our loan originators live and work....
You Can Expect Even More From APM During Uncertain Times You Can Expect Even More From APM During Uncertain Times
At APM, we’re always encouraging you to expect more and experience more from us. That hasn’t changed. While these times...
Key Considerations for Running Your Mortgage Business Virtually Key Considerations for Running Your Mortgage Business Virtually
Not every meeting can take place in person, as this global pandemic has taught us. Thanks to today’s technologies, it’s...
How To Stay Healthy & Balanced While Working From Home How To Stay Healthy & Balanced While Working From Home
Thanks to today’s technologies, it’s easier than ever to work from home as a mortgage loan officer. Whether you’re a...
Investing In Your Mortgage Business Investing In Your Mortgage Business
When you’re busy with the day-to-day work of your mortgage business, it can be difficult to find time to work on your...
Managing a Mortgage Branch – Tips for Managers Looking to Grow Managing a Mortgage Branch – Tips for Managers Looking to Grow
We all know you’re only as successful as your weakest team member, so you’ve got to make sure your deck of cards is...
How Technology Improves the Human Experience and Connection How Technology Improves the Human Experience and Connection
There’s no doubt that mortgage technology can improve a customer’s experience throughout the loan process, creating...
How to Increase Loan Officer Lead Generation How to Increase Loan Officer Lead Generation
We’re thrilled to have had a chance to interview Dustin Sheppard, a leader at APM, tasked with driving our key strategy...