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Frequently Asked Questions
APM provides access to a complete suite of business-building resources, including marketing tools, product support teams, operational guidance, technology platforms, recruiting support, and leadership development. These resources are designed to help you grow production, strengthen client relationships, and scale your business, while maintaining full control over your brand and strategy.
APM gives originators access to multiple expert support desks, including the Scenarios Desk, Deal Desk, Jumbo Desk, Condo Desk, and Construction & Renovation Teams. These departments help you evaluate scenarios, structure difficult loans, navigate investor guidelines, and find solutions other lenders may not offer, giving you a competitive edge with clients and agents.
Loan officers have access to a full marketingecosystemthat includes automated campaigns, customizable templates, co-branded materials, social media tools, content libraries, training, and monthly marketing releases. These resources help you stay consistent, build your brand, and nurture your database without having to create everything from scratch.
Yes. APM provides access to a modern tech stack that includes a CRM, LOS, pricing engine, marketing automation, analytics dashboards, social media automation, and mobile tools for borrowers. These platforms streamline your workflow, support lead conversion, and enhance the overall client experience.
APM offers ongoing training through Power Hours, leadership workshops, onboarding support, tech training, mastermind groups, and optional coaching programs. These resources empower producers and branch leaders to refine their skills, strengthen leadership, and implement strategic business plans.
APM’s operational resources include access to underwriting, compliance, licensing, HR support, accounting, production management tools, and capital markets guidance. These allow branch leaders and IMBs to reduce administrative burdens while focusing on production, recruiting, and growth.
Branch managers have access to recruiting tools such as customizable presentations, compensation models, value-proposition materials, culture decks, and marketing assets. APM’s corporate recruiting and leadership teams also support strategic conversations with prospective loan officers and teams.
Yes. APM provides co-branded assets, agent presentations, open house flyers, educational materials, social content, and event resources built specifically for agents. These tools help you demonstrate value, stay top of mind, and differentiate yourself in competitive markets.
Loan officers can leverage APM’s consumer-education materials, calculators, guides, videos, product flyers, and loan comparison tools. These resources help you educate borrowers, improve conversion, and deliver a smoother client experience from application to closing.
APM updates its resources regularly with new campaigns, product materials, compliance updates, guidelines, training, and digital content. Each monthly marketing release includes a theme-based rollout with refreshed assets, ensuring that your marketing, messaging, and borrower education remain timely and relevant. Regular product releases include guidelines, resources, contacts for assistance, matrices, and associated origination and marketing tools to sell the product.
Simply complete the form on this page. Our recruiting team will walk you through APM’s full resource ecosystem, including marketing, product support, technology, training, and branch-level tools, so you can see exactly how APM helps loan officers, branch managers, and IMBs grow.
