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Key Components of a Mortgage Marketing Plan

Having a clear mortgage marketing plan is essential for increasing exposure, maintaining an online presence, creating brand awareness, attracting leads and let’s not forget, the number of real estate loans you close. To get there, it’s imperative to have to have a well-rounded mortgage marketing ...

Top Tips for Facebook Marketing for Loan Officers

With over 2.1 billion actively daily users, Facebook is by far the most-used social network on the planet. It’s hard to talk about mortgage marketing without talking about what a crucial piece of the pie Facebook is. It’s a force to be reckoned with and one you should be paying attention to often. ...

How To Get Mortgage Referrals

Loan officers rely heavily on referrals as a source of business. Luckily, there are some key ways you can maximize your referral partners to keep steady business coming in. Remember, it’s more cost effective to work a warm referral than it is to work a cold lead. So, it’s wise to invest time and ...

A Guide to Loan Officer Marketing

As a loan officer, marketing is crucial to your business success. As the marketing landscape continues to evolve, it can be difficult to keep up with the latest trends. More importantly, it can be hard to decide where to focus your time and efforts to maximize results. The three most common ...

How to Increase Loan Officer Lead Generation

We’re thrilled to have had a chance to interview Dustin Sheppard, a leader at APM, tasked with driving our key strategy related to consumer acquisition. In his day job, Dustin runs Element Mortgage, a division of American Pacific Mortgage, with branches in California, Hawaii, Washington and ...

How to Perfect the Elevator Pitch for Loan Officers

You never know where your next client will come from. It’s surprising how often a conversation can turn towards buying a home. It could be at a friend’s barbeque, while dropping kids off at daycare, at a chamber of commerce meeting, a sporting event or during a book club meeting. Many times, ...

How to Capitalize on the Lender-Realtor Relationship

Every lender knows that developing good rapport with realtors is vital to success in the industry. Capitalizing on lender-realtor relationships in an ever-changing industry landscape is key, and it might take some thinking outside the box. That’s why we’ve put together a list of useful tips to help ...

How to Market to Realtors as a Loan Officer

As a loan officer, you know how important realtors are to the success of your mortgage career and business. But if they don’t know who you are, it’s impossible for them to send business your way. That’s why marketing to realtors is so important! Here are some of the best ways to make sure realtors ...

A Guide to Social Media for Loan Originators

Social media marketing is important for your mortgage business, and it can have a huge impact on your bottom line because it allows you to stay in touch with people where they are. Most people are on social media every single day, so if you’re a loan originator, you likely know that social media ...

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