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THE ART OF ORIGINATION

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5 Mortgage Lending Strategies to Help Homebuyers

Whether you’re working with a first-time buyer or a move-up buyer, it’s a must to provide financing options and strategies for how they can best compete in today’s market. As a mortgage loan officer, providing solutions to the challenges of today’s market will help you grow rapport and retain ...

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Build the Ultimate Mortgage Marketing Plan

Having a clear mortgage marketing plan is essential for increasing exposure, maintaining an online presence, creating brand awareness, and attracting leads. It’s also important for increasing the number of loans you close. That’s why it’s important to have a well-rounded mortgage marketing plan ...

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Building a Personal Brand: How to Market as a Loan Officer

If a client or real estate agent hasn’t worked with you before, how you present yourself online and to the world gives them a glimpse of what working with you would be like. When someone has a clear picture of who you are, you don’t have to sell them on working with you. They’ll choose to work with ...

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As a Mortgage Loan Originator, Who You Work For Matters

Who you work for matters, especially in today’s mortgage industry, where we see lots of volatility. That’s why APM has seven pillars of differentiation that are the reason people come to and stay with our company. These pillars define who we are and make us the perfect partner for mortgage loan ...

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30 Mortgage Marketing Ideas for Social Media

In today’s market, loan officers need a diverse marketing strategy to attract mortgage leads and drive a steady stream of new and repeat business. One of the ways to do that is by actively showing up on social media. In this article, you’ll find ideas for boosting your mortgage marketing and social ...

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Customer Experience Strategy: Create Superfans for Your Mortgage Business

Award-winning entrepreneur, author, and keynote speaker Brittany Hodak recently spoke to APM’s loan officers about her newly released book, Creating Superfans: How To Turn Your Customers Into Lifelong Advocates. In this book, she provides the roadmap on how loan officers can become more ...

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5 Marketing Ideas for Mortgage Loan Officers in 2023

The past year’s rising interest rates and economic uncertainty have caused buyers to pause their homebuying plans. But those same prospects may not want to sit on the sidelines for another year. That means 2023 could be a good one for your mortgage business, especially if you increase your ...

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Goal-Setting Tips for Loan Officers—Develop a 90-Day Plan

APM has a long history of setting time aside each year to plan out the coming year’s path for success, and we wanted to share a few tips with you. We believe that the more intentional we are about what we want to accomplish, the more likely it is that we’ll achieve our goals. We also believe that ...

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Complete Guide to Loan Officer Business Planning

At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we encourage all mortgage loan officers to do the same. The more intentional we are with what we want to accomplish, the more likely we are to achieve our goals. In a rapidly changing ...

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5 Ways to Stand Out as a Mortgage Loan Officer in 2023

If you’re looking for ways to stand out as a loan officer in the new year, we’ve got five tips that will help you outshine your competitors in 2023. The mortgage industry is changing, and mortgage loan officers have an opportunity to differentiate themselves and offer unique value with less ...

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How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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5 Ways to Stand Out as a Mortgage Loan Officer in 2023
5 Ways to Stand Out as a Mortgage Loan Officer in 2023
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How to Perfect the Elevator Pitch for Loan Officers
How to Perfect the Elevator Pitch for Loan Officers
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RECENT POSTS

5 Mortgage Lending Strategies to Help Homebuyers
5 Mortgage Lending Strategies to Help Homebuyers
Read Article
Build the Ultimate Mortgage Marketing Plan
Build the Ultimate Mortgage Marketing Plan
Read Article
Building a Personal Brand: How to Market as a Loan Officer
Building a Personal Brand: How to Market as a Loan Officer
Read Article