If you caught our recent article about why you should market to your book of business, you know how important it is to create a system that allows you to stay in touch with your sphere. Once you develop that system, it isn’t difficult to nurture your mortgage database long-term. Database marketing ...
If you’re not nurturing current, past, and prospective clients through database marketing, you could be missing out! Your book of business should include the people most likely to give referrals or do repeat business with you because you’ve already established the know, like, and trust factor. It’s ...
Managing your stress level and your health, especially in the middle of a pandemic, is more important than ever before. But with record loan volume, a phone that’s ringing off the hook, and your kids schooling from home, you’re probably feeling like working around the clock is the only option. In ...
No matter how much you love your job, everyone needs a break from work now and then. Whether you’re vacationing for a few days or a few weeks, it’s important to know how to keep your mortgage business running without the wheels falling off. This is even more important during peak busy times like ...
It’s no secret that building an effective mortgage team is just about the best thing you can do to scale your business. A strong team is the key to increasing your volume and serving more customers, and that team will even make it possible for you to focus on the areas of your business you enjoy ...
The mortgage and real estate industries have been on a bit of a rollercoaster in 2020, and it’s not the rollercoaster we expected. These highs and lows have been driven mostly by the arrival of COVID-19 and the ever-changing restrictions for operating that go with reopening businesses. One thing ...
In an era when so many of the marketing activities you use to connect with realtors and clients aren’t an option due to social distancing and working from home, what can you do to continue to grow your mortgage business while also staying safe? It’s time to think about leveraging technology to hold ...
Unprecedented times call for active leadership and an all-hands-on approach to business, which is exactly how APM has responded to the current challenges facing our industry and the communities that we serve. With our core values of Respect, Transparency and Scrappy at the heart of everything we do ...
At APM, we understand that closing every single purchase loan on time is more important now than ever. During these unprecedented times, APM remains 100% committed to prioritizing your purchase business and serving our Realtor partners with the same customer service commitment they have come to ...
APMCares was founded in 2015 to serve the needs of families and communities where our loan originators live and work. This is an initiative that encourages and inspires our core belief that people matter. Through our community outreach donations, raised entirely by our APM team members, APMCares ...
