<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=981546022040035&amp;ev=PageView&amp;noscript=1">

THE ART OF ORIGINATION

SCROLL
scroll arrow

How to Achieve Work-Life Balance as a Loan Officer

Bringing balance between your career and personal life can help make you happier, healthier, and more successful. But achieving a good work-life balance can be a challenge for loan officers, who often work around the schedules of their clients and referral partners.  The focus on generating new ...

Read Article

Top 6 Loan Officer Strategies to Grow Your Customer Base

Marketing is a must for all industries, and this is especially true for a mortgage loan officer. Whether you are just starting out in your career or are a seasoned loan originator, building your customer base is an ongoing effort if you want your business to thrive. To ensure that you’re ...

Read Article

A Conversation with APM CEO Bill Lowman

Under Bill Lowman’s leadership as APM’s CEO, the company has grown to be licensed in 49 states and funded $24 billion in 2021, making APM one of the largest independent mortgage banks in the country.   Question 1: How Did You Get Your Start in the Mortgage Industry? BL: If you know anyone who ...

Read Article

Content Marketing for Loan Officers

Social media has become a regular pastime for people of all ages, and every marketer knows that these platforms are prime spots for reaching your target audience and driving traffic to your business.  Making the most of social media marketing for loan officers is all about the content you post. ...

Read Article

Professional Development: 6 Pillars of a Successful Mindset

What are the best practices for building, fostering, and maintaining a winning mindset in a challenging environment? APM Chairman Kurt Reisig—often referred to as your “loan warrior”—shares his practices for creating a strong and successful mindset.  Pillar 1: Intention and Goals Be intentional ...

Read Article

Loan Officer Marketing: Getting Started with Lead Generation

Research shows that consumers will choose the first or second person they speak with. To stand out and reach the consumer first, loan officers need an effective marketing strategy that generates quality leads. Lead generation keeps your business thriving and should be a primary focus of your loan ...

Read Article

Property-Specific Loan Programs and Financing Offered by APM

Not every buyer is in the market for a move-in-ready, single-family home. Just as each borrower has their own unique financial background, employment situation, and credit history, loan officers must also consider property types when matching customers with the mortgage that makes the most sense ...

Read Article

Facebook Marketing for Loan Officers

As of 2022, Facebook has more than 2.91 billion monthly active users, making it the most-used social platform on the planet. Love it or hate it, it’s the OG of social media, and the channel presents unlimited marketing opportunities for mortgage loan officers. The popularity of social media has ...

Read Article

Competitive Mortgage Loan Products for Today’s Market

In today’s highly competitive housing market, loan officers need access to financing solutions that go outside the box of conventional loans to fit each client’s unique situation. As the economy, the workforce, and the mortgage and real estate markets shift, it’s important to be armed with the ...

Read Article

How to Perfect the Elevator Pitch for Loan Officers

You never know where your next loan closing will come from. It’s surprising how often a conversation can turn toward buying a home. It could be at a friend’s barbeque, while dropping your kids off at daycare, at a chamber of commerce meeting, at a sporting event, or during a book club gathering. ...

Read Article
LOAD MORE

TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
Read Article
5 Ways to Stand Out as a Loan Officer in 2022
5 Ways to Stand Out as a Loan Officer in 2022
Read Article
How to Perfect the Elevator Pitch for Loan Officers
How to Perfect the Elevator Pitch for Loan Officers
Read Article

Want more great content right in your inbox?

RECENT POSTS

How to Achieve Work-Life Balance as a Loan Officer
How to Achieve Work-Life Balance as a Loan Officer
Read Article
Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
Read Article
A Conversation with APM CEO Bill Lowman
A Conversation with APM CEO Bill Lowman
Read Article