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THE ART OF ORIGINATION

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5 Marketing Ideas for Mortgage Loan Officers in 2023

American Pacific Mortgage / Jan 9, 2023 8:00:00 AM
The past year’s rising interest rates and economic uncertainty have caused buyers to pause their homebuying plans. But those same prospects may not want to sit on the sidelines for another year. That means 2023 could be a good one for your mortgage business, especially if you increase your ...

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Goal-Setting Tips for Loan Officers—Develop a 90-Day Plan

American Pacific Mortgage / Dec 19, 2022 8:00:00 AM
APM has a long history of setting time aside each year to plan out the coming year’s path for success, and we wanted to share a few tips with you. We believe that the more intentional we are about what we want to accomplish, the more likely it is that we’ll achieve our goals. We also believe that ...

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Complete Guide to Loan Officer Business Planning

American Pacific Mortgage / Dec 12, 2022 8:00:00 AM
At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we encourage all mortgage loan officers to do the same. The more intentional we are with what we want to accomplish, the more likely we are to achieve our goals. In a rapidly changing ...

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5 Ways to Stand Out as a Mortgage Loan Officer in 2023

American Pacific Mortgage / Dec 1, 2022 8:00:00 AM
If you’re looking for ways to stand out as a loan officer in the new year, we’ve got five tips that will help you outshine your competitors in 2023. The mortgage industry is changing, and mortgage loan officers have an opportunity to differentiate themselves and offer unique value with less ...

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5 Things a Loan Officer Can Be Grateful for This Year

American Pacific Mortgage / Nov 4, 2022 8:00:00 AM
The past three years have been quite the ride in the mortgage industry! As loan officers experienced record volume in 2020 and 2021, the downturn of 2022 has been anticipated and surprising all at the same time. Since the year is closing out and November is National Gratitude Month, it’s an ...

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Mortgage Loan Officer Strategies for a Changing Market

American Pacific Mortgage / Oct 24, 2022 8:00:00 AM
As expected, the time has come for a market shift. A changing market calls for a change in mortgage loan officer strategies. At our recent Symposium, we shared three high level pillars to success that every loan officer today should be focused on, and in this post we’re sharing them with you.    At ...

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How to Achieve Work-Life Balance as a Loan Officer

American Pacific Mortgage / Sep 21, 2022 8:00:00 AM
Bringing balance between your career and personal life can help make you happier, healthier, and more successful. But achieving a good work-life balance can be a challenge for loan officers, who often work around the schedules of their clients and referral partners.  The focus on generating new ...

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Top 6 Loan Officer Strategies to Grow Your Customer Base

American Pacific Mortgage / Sep 9, 2022 8:00:00 AM
Marketing is a must for all industries, and this is especially true for a mortgage loan officer. Whether you are just starting out in your career or are a seasoned loan originator, building your customer base is an ongoing effort if you want your business to thrive. To ensure that you’re ...

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A Conversation with APM CEO Bill Lowman

American Pacific Mortgage / Aug 11, 2022 8:00:00 AM
Under Bill Lowman’s leadership as APM’s CEO, the company has grown to be licensed in 49 states and funded $24 billion in 2021, making APM one of the largest independent mortgage banks in the country.   Question 1: How Did You Get Your Start in the Mortgage Industry? BL: If you know anyone who ...

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Content Marketing for Loan Officers

American Pacific Mortgage / Aug 1, 2022 11:00:00 AM
Social media has become a regular pastime for people of all ages, and every marketer knows that these platforms are prime spots for reaching your target audience and driving traffic to your business.  Making the most of social media marketing for loan officers is all about the content you post. ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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5 Ways to Stand Out as a Mortgage Loan Officer in 2023
5 Ways to Stand Out as a Mortgage Loan Officer in 2023
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How to Perfect the Elevator Pitch for Loan Officers
How to Perfect the Elevator Pitch for Loan Officers
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    RECENT POSTS

    5 Marketing Ideas for Mortgage Loan Officers in 2023
    5 Marketing Ideas for Mortgage Loan Officers in 2023
    Read Article
    Goal-Setting Tips for Loan Officers—Develop a 90-Day Plan
    Goal-Setting Tips for Loan Officers—Develop a 90-Day Plan
    Read Article
    Complete Guide to Loan Officer Business Planning
    Complete Guide to Loan Officer Business Planning
    Read Article
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