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Complete Guide to Loan Officer Business Planning

American Pacific Mortgage / Dec 4, 2023 8:30:00 AM
At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we encourage all mortgage loan officers to do the same. The more intentional we are with what we want to accomplish, the more likely we are to achieve our goals. In a rapidly changing ...

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The Importance of Loan Officer Business Planning

American Pacific Mortgage / Nov 16, 2023 8:00:00 AM
Let’s be honest: 2023 was a year many mortgage loan originators would like to forget. But looking back at your business performance—the positives as well as the negatives—can help you plan more effectively for the year ahead. Of course, many factors are out of a mortgage loan officer’s control, ...

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How to Achieve Work-Life Balance as a Loan Officer

American Pacific Mortgage / Oct 6, 2023 8:00:00 AM
Bringing balance to your career and personal life can make you happier, healthier, and more successful. Achieving a good work-life balance can be a challenge for mortgage loan originators, who often work around the schedules of their clients and referral partners. The focus on generating new leads, ...

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The Secrets to Building a Mortgage Team

American Pacific Mortgage / Oct 2, 2023 8:00:00 AM
It’s no secret that building a team of mortgage professionals is just about the best thing you can do to scale your business. A strong team is key to increasing your volume and taking more loan applications and ultimately serving more customers. Done right, it’s a scalable model that can pay huge ...

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5 Ways to Avoid Burnout as a Loan Officer

American Pacific Mortgage / Sep 13, 2023 8:00:00 AM
In today’s mortgage market—or really any mortgage market—managing your work-life balance is critical. Mortgage loan officer burnout is real, and it can have long-term negative effects on both your health and your business. If you’re seeing some warning signs of burnout, there are plenty of things ...

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6 Mortgage Sales Strategies to Capture New Customers

American Pacific Mortgage / Sep 1, 2023 9:00:00 AM
As the housing market changes, mortgage loan officers must adapt by implementing new sales strategies to stay top of mind with clients. Below are APM’s top sales strategies to help you grow your mortgage business in today's market. 1. Use Data and Analytics to Create Opportunities. The great thing ...

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Loan Officer Marketing to Gen Z Home Buyers

American Pacific Mortgage / Aug 16, 2023 8:00:00 AM
As Generation Z enters young adulthood, they become prime potential clients for your mortgage business. Learn who Gen Z is, where they are in their financial journey, and some best practices for loan officer marketing to the next generation of homebuyers. Who Is Gen Z? There are baby boomers, then ...

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How to Market to Realtors as a Loan Officer

American Pacific Mortgage / Aug 1, 2023 8:00:00 AM
As a loan officer, you know how important realtors are to the success of your mortgage career and business. But if they don’t know who you are, they won’t be able to send business your way. Here are the best ways to make sure realtors know who you are and some ways you can help their clients. ...

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Goal-Setting Tips for Loan Officers—Develop a 90-Day Plan

American Pacific Mortgage / Jul 12, 2023 6:30:00 AM
APM has a long history of setting time aside each year, and throughout the year to plan and create a path for success. We believe that the more intentional we are about what we want to accomplish, the more likely it is that we’ll achieve our goals. We also believe that in a rapidly changing ...

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​​​​​​Midyear Mortgage Loan Officer Business Planning

American Pacific Mortgage / Jun 26, 2023 8:00:00 AM
At APM we say, “We’re 100% focused on making our branches and loan originators look good.” One of the ways we do that is by providing business planning resources, along with opportunities to reset throughout the year. We’re passionate about business planning and know that it’s fundamental to ...

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How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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5 Ways to Stand Out as a Mortgage Loan Officer in 2023
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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    Complete Guide to Loan Officer Business Planning
    Complete Guide to Loan Officer Business Planning
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    The Importance of Loan Officer Business Planning
    The Importance of Loan Officer Business Planning
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    How to Achieve Work-Life Balance as a Loan Officer
    How to Achieve Work-Life Balance as a Loan Officer
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