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How APM Is Modernizing the Loan Production Process

American Pacific Mortgage / Oct 19, 2021 8:00:00 AM
There is a lot of excitement growing at APM, and it’s all about modernizing the loan experience for you and your customers. Last week, APM announced the rollout of project PRIMO—Production. Reimagined. Modernized.  PRIMO is designed to holistically improve all aspects of the loan process at every ...

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7 Ways to Grow Your Mortgage Business with Video

American Pacific Mortgage / Oct 7, 2021 8:00:00 AM
Video, video, video—that’s where it’s at these days, and that’s only going to be even more true in coming months and years. Adding video to your marketing and customer relationship building can be a game-changer, but you need to have a strategy to implement it right. So, let’s talk about ways to ...

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APM Celebrates Hispanic Heritage Month

American Pacific Mortgage / Sep 17, 2021 12:40:00 PM
National Hispanic Heritage Month is held each year from September 15 to October 15, celebrating the culture and significant contributions of Hispanic and Latino Americans. At APM, we use this as an opportunity to learn more about our APM Family and what their history, culture, and heritage means to ...

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How Lenders Can Still Compete Against Big Online Lenders

American Pacific Mortgage / Aug 10, 2021 10:32:28 AM
Marketing from online lenders is aggressive these days—a customer applies for a refi (or maybe even just looks up rates), and suddenly they’re getting FB ads and letters in the mail nonstop. How do you combat this kind of marketing and ensure that clients pay attention to you when they’re bombarded ...

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9 Ways to Stay Engaged with Past Clients After Loans are Sold

American Pacific Mortgage / Aug 4, 2021 8:00:00 AM
Once your client’s loan is sold off to a servicer, how do you keep that client engaged with you? It can be hard since many servicers are pretty aggressive when it comes to marketing to retain the customer. How do you make sure that YOU are the lender people remember for refinances, future ...

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How Loan Officers Can Help Borrowers in a Hot Real Estate Market

American Pacific Mortgage / Jul 12, 2021 8:00:00 AM
In today’s hot housing market, with many properties selling above their asking prices, how can you help borrowers understand and navigate the competitive environment? It all comes down to being a trusted advisor to your clients and having the know-how to guide them through the process of buying a ...

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7 Strategies to Help Buyers Win Bidding Wars

American Pacific Mortgage / Jul 1, 2021 8:00:00 AM
In today’s market, bidding wars have become the norm. Understanding this process and how to make a strong, confident offer can be overwhelming for homebuyers who aren’t quite sure how to navigate this hot market. A little bit of education paired with some strategy on your part can help your clients ...

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Mid-Year Business Planning for Loan Officers

American Pacific Mortgage / Jun 14, 2021 8:22:00 AM
At APM, when we say, “We’re 100% focused on making our branches and loan originators look good,” one of the ways we do that is by providing extensive regional business planning each year. We’re passionate about business planning because we know it’s one of the ways to keep your business on track ...

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6 Strategies to Help You Win More Mortgage Clients and Referral Partners

American Pacific Mortgage / Jun 4, 2021 1:41:03 PM
There’s a transition happening in the mortgage industry. We all feel it and know this year will be different. Refinances aren’t falling from the sky, and while we may get a few more opportunities, we are ultimately headed towards what is primarily a (very competitive) purchase market. Now is the ...

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7 Ways to Increase Your Mortgage Referral Business

American Pacific Mortgage / Jun 1, 2021 7:18:00 AM
It’s June, and we’re officially halfway through 2021. Now is the perfect time to conduct a mid-year evaluation of your business plan and referral partner relationships to make sure your business is operating at its full potential. Part of evaluating your current relationships is looking for ways ...

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    How APM Is Modernizing the Loan Production Process
    How APM Is Modernizing the Loan Production Process
    Read Article
    7 Ways to Grow Your Mortgage Business with Video
    7 Ways to Grow Your Mortgage Business with Video
    Read Article
    APM Celebrates Hispanic Heritage Month
    APM Celebrates Hispanic Heritage Month
    Read Article
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    American Pacific Mortgage
    Corporate Office
    3000 Lava Ridge Court
    Suite 200
    Roseville, CA 95661
    916.960.1325

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    All information contained herein is for informational purposes only and, while every effort has been made to ensure accuracy, no guarantee is expressed or implied. Any programs shown do not demonstrate all options or pricing structures. Rates, terms, programs and underwriting policies subject to change without notice. This is not an offer to extend credit or a commitment to lend. All loans subject to underwriting approval. Some products may not be available in all states and restrictions apply. Equal Housing Opportunity.

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