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THE ART OF ORIGINATION

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Fuel Your Future: How APM Helps Loan Officers Grow

Are you tired of giving up business because you don’t have the loan products you need to compete in your local market? Feeling like just another number at your current mortgage company? Today’s market demands more from mortgage loan officers than ever, but are you getting the support you need to thrive?

how apm helps loan officers grow

If you’re a loan officer looking to grow your business with a national mortgage banker that supports your growth, working for American Pacific Mortgage might be worth exploring. We understand what you need because we’re a company built by producers. 

Big Enough to Compete. Small Enough to Care.

Unlike Wall Street giants and other financial institutions, APM focuses exclusively on mortgages, giving you specialized support that banks and credit unions simply can’t match:

— Leading technology: Purpose-built for mortgage lending, not general banking
— Marketing support: Dedicated resources for loan officer growth
— Specialized training: Focused on mortgage production, not general financial services
— Culture of ownership: 49% employee-owned company
— Flexible business models: Build your business your way

As a mortgage lender licensed by the Department of Financial Protection, we maintain the highest standards while providing the flexibility you need to succeed.

APM’s Tech and Lead Nurturing Advantage

Let’s face it: Outdated systems cost you time, clients, and money. At APM, our next-generation  technology supports you, your customers, and your realtor partners throughout the loan process, from first contact and loan underwriting through closing, helping you make the most of your time.

Our intuitive loan origination systems and mobile app streamline the loan application process and remove the roadblocks that slow you down. This means you get more time building relationships and closing loans, and less time wrestling with paperwork and follow-up.

APM also leverages an exclusive in-house sales team that nurtures and engages your leads—so you can focus on closing deals instead of chasing them. 

Whether your leads come from Zillow, Realtor.com, or a preferred real estate partner, our experienced sales team ensures that they don’t go to waste:

— Live lead engagement: Our internal team contacts potential borrowers, gets them on the phone, and live-transfers them to you or your realtor partner when they’re ready.
— Seven-day coverage and bilingual support: More coverage means more opportunities.
— Long-term lead nurturing: We don’t just follow up once; we keep leads engaged until they’re ready.
— No consumer-direct model: This is a resource to support your business, not a corporate call center.

If you’re looking for an easier way to convert more leads, grow your pipeline, and scale your business, click here to learn more about AP Connect. 

Powerful Marketing Tools at Your Fingertips

At APM, our smart technology not only streamlines the loan process from first contact through closing—it also delivers fully branded, personalized marketing materials for you, your customers, and your realtor partners, helping you stay top of mind without lifting a finger. 

Our internal marketing team excels at answering questions and helping you leverage campaigns that resonate with your audience, whether you’re targeting first-time homebuyers or high-net-worth clients.

Diversify Your Business

Part of how we make you successful is offering a variety of ways to close business and earn income. Our specialty channels help you diversify your business and capture unique market share. 

Here are some of the opportunities you get when partnered with APM:

  • Credit Union Advantage program: APM originators can partner with credit unions to expand their reach, strengthen their pipeline, and leverage trusted relationships for ongoing referrals.
  • MSA and affinity programs: Tap into powerful business development tools that create mutually beneficial relationships with key organizations, giving you a competitive edge.
  • Reverse mortgage solutions: Our reverse mortgage team will help you capture this growing market. 
  • Commercial lending: Starting at $500,000, we offer commercial lending solutions for multi-family, mixed-use, retail, office, industrial buildings, and more. 
  • Building a national footprint: With APM’s referral program, originators can solicit, close, and get paid on deals in 49 states without being personally licensed in each state. This is an excellent opportunity for influencers with national followings.

And here’s another selling point: Our open platform allows you to bank or broker any type of loan program. If by chance APM doesn’t offer an in-house solution—or you need to be more competitive on interest rate—our mortgage loan originators can broker.

These programs give you the resources and strategic guidance to open doors to new opportunities and build lasting partnerships.

Best-in-Class Products

At APM, we offer game-changing products designed to help you win in today’s market. From in-house construction and renovation lending to delegated jumbo financing up to $3.5 million (with the option to broker up to $30M), we’ve got you covered.

Click here to download our Loan Playbook for a look at everything we have to offer. 

Continuous Learning for Maximum Impact

We partner with top industry coaches to provide ongoing training and exclusive coaching opportunities for our originators and branch managers. You’re never sent into the field unprepared—our team delivers in-depth training with every product launch, covering the program details, ideal borrower profiles, and proven sales strategies. Plus, our originators and branch managers are invited to join peer-led mastermind groups designed to increase collaboration, spark creativity, and fuel growth.

Whether you’re new to being a loan originator or a seasoned pro, our coaching, training and live events provide connection, collaboration, and strategies to help you grow. 

Collaborative Culture Built Around Ownership 

At APM, collaboration isn’t just a buzzword—it’s baked into our DNA. As an employee-owned company, you’re a stakeholder in our collective success. And that simple distinction makes all the difference.

Our leadership isn’t driven by quarterly earnings reports or stockholder pressures. Instead, every decision we make is anchored in helping you grow your business, your way. Your goals, your production, and your future are at the heart of our strategic vision.

Through our employee stock ownership plan, you’re not just building a career—you’re building long-term wealth. In fact, a 2023 study showed that employee-owners have, on average, more than double the retirement savings. 

As our company grows and your production flourishes, so do our shares. It’s a long-term benefit that supports your financial future, including retirement.

Ready to Thrive at American Pacific Mortgage?

Schedule a confidential conversation or a discovery call with our team today to discuss how APM can help you achieve your goals.

Stop settling for less than you deserve: Your future at American Pacific Mortgage starts now.

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