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Savvy Mortgage Technology

that will give you the competitive edge to build your business

APM’s unequaled mortgage technology stack is designed to help you in your mortgage career, build your brand, deliver experiences that matter for your clients…and thrive.

APM Thrive Intelligence


Our real-time business intelligence uses dashboards and analytic reporting, connecting everyone and everything within the company—giving you and your team the ability to proactively execute on your business.

APM Thrive Marketing


Our marketing and CRM platform helps you stay in front of your audience and customers with just a few clicks. We have over 7,000 custom items in our library, as well as co-branded materials and open house tools to help your real estate partners.

APM Thrive Automation


We’ve automated much of the loan process, allowing you to concentrate on what you do best—building relationships and advising clients. We’ve also automated marketing, testimonial gathering, and database touches to keep your business growing 24/7.

APM Thrive Mobile


Going mobile deepens partner relationships while giving your borrower a superior customer experience. Our mobile app allows customers to research and apply for a loan but also to navigate through the loan process with document uploads, live status updates, and even signing documents.

APM Thrive Social


We offer plug-and-play graphics, content, and posts to easily engage in social media, as well as training, assistance, and even a content calendar to help you boost your business. Monthly content includes infographics as well as education, holiday, inspirational, and engagement posts.

APM Thrive Reputation


Your reputation is imperative to running your business, so we have automated the process of requesting testimonials from customers, which gives you the ability to share across your networks, build your online reputation, and help spread the good word about you and your business.


Converting leads into sales

AP Connect is APM’s exclusive loan officer lead generation and lead nurturing platform:

Supercharge Your Conversion
Trained virtual assistants nurture your leads into opportunities

Live Transfer
All sales-ready opportunities are returned to you on the fly, including live transfers

Agent Partnering
Partner with your real estate agent to cultivate and convert open house, seminar, and event leads

Learn more


We know the mortgage industry and have just what you need to succeed


Banking Platform

We are a direct lender with Fannie, Freddie, and Ginnie, which gives you more open guidelines with no overlays. Our in-house underwriters are solution-providers, know your local market, and deliver exceptional service within the mortgage industry. Leveraging your operations team puts you in control every step of the way.


Specialty Programs

We offer a range of innovative programs and mortgage solutions to serve your buyer’s unique mortgage needs, no matter their current circumstance. From those recovering from bankruptcy to those who have high net worth but don’t meet traditional income documentation requirements and everything in between—we have solutions to qualify more borrowers.


Open Platform

Capture every opportunity with our Open Platform—letting you choose between our banking platform or a brokering scenario. We give loan officers the options you need to compete and win.