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American Pacific Mortgage

Recent Posts

30 Mortgage Marketing Ideas for Social Media

American Pacific Mortgage / Mar 14, 2023 8:00:00 AM
In today’s market, loan officers need a diverse marketing strategy to attract mortgage leads and drive a steady stream of new and repeat business. One of the ways to do that is by actively showing up on social media. In this article, you’ll find ideas for boosting your mortgage marketing and social ...

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Customer Experience Strategy: Create Superfans for Your Mortgage Business

American Pacific Mortgage / Feb 9, 2023 8:00:00 AM
Award-winning entrepreneur, author, and keynote speaker Brittany Hodak recently spoke to APM’s loan officers about her newly released book, Creating Superfans: How To Turn Your Customers Into Lifelong Advocates. In this book, she provides the roadmap on how loan officers can become more ...

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5 Marketing Ideas for Mortgage Loan Officers in 2023

American Pacific Mortgage / Jan 9, 2023 8:00:00 AM
The past year’s rising interest rates and economic uncertainty have caused buyers to pause their homebuying plans. But those same prospects may not want to sit on the sidelines for another year. That means 2023 could be a good one for your mortgage business, especially if you increase your ...

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5 Things a Loan Officer Can Be Grateful for This Year

American Pacific Mortgage / Nov 4, 2022 8:00:00 AM
The past three years have been quite the ride in the mortgage industry! As loan officers experienced record volume in 2020 and 2021, the downturn of 2022 has been anticipated and surprising all at the same time. Since the year is closing out and November is National Gratitude Month, it’s an ...

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Mortgage Loan Officer Strategies for a Changing Market

American Pacific Mortgage / Oct 24, 2022 8:00:00 AM
As expected, the time has come for a market shift. A changing market calls for a change in mortgage loan officer strategies. At our recent Symposium, we shared three high level pillars to success that every loan officer today should be focused on, and in this post we’re sharing them with you. At ...

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Top 6 Loan Officer Strategies to Grow Your Customer Base

American Pacific Mortgage / Sep 9, 2022 8:00:00 AM
Marketing is a must for all industries, and this is especially true for a mortgage loan officer. Whether you are just starting out in your career or are a seasoned loan originator, building your customer base is an ongoing effort if you want your business to thrive. To ensure that you’re ...

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A Conversation with APM CEO Bill Lowman

American Pacific Mortgage / Aug 11, 2022 8:00:00 AM
Under Bill Lowman’s leadership as APM’s CEO, the company has grown to be licensed in 49 states and funded $24 billion in 2021, making APM one of the largest independent mortgage banks in the country. Question 1: How Did You Get Your Start in the Mortgage Industry? BL: If you know anyone who started ...

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Content Marketing for Loan Officers

American Pacific Mortgage / Aug 1, 2022 11:00:00 AM
Social media has become a regular pastime for people of all ages, and every marketer knows that these platforms are prime spots for reaching your target audience and driving traffic to your business. Making the most of social media marketing for loan officers is all about the content you post. Read ...

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Professional Development: 6 Pillars of a Successful Mindset

American Pacific Mortgage / Jul 8, 2022 8:00:00 AM
What are the best practices for building, fostering, and maintaining a winning mindset in a challenging environment? APM Chairman Kurt Reisig—often referred to as your “loan warrior”—shares his practices for creating a strong and successful mindset. Pillar 1: Intention and Goals Be intentional ...

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Property-Specific Loan Programs and Financing Offered by APM

American Pacific Mortgage / Jun 6, 2022 8:00:00 AM
Not every buyer is in the market for a move-in-ready, single-family home. Just as each borrower has their own unique financial background, employment situation, and credit history, loan officers must also consider property types when matching customers with the mortgage that makes the most sense ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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5 Ways to Stand Out as a Mortgage Loan Officer in 2024
5 Ways to Stand Out as a Mortgage Loan Officer in 2024
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    American Pacific Mortgage
    Corporate Office
    3000 Lava Ridge Court
    Suite 200
    Roseville, CA 95661
    916.960.1325

    NMLS CONSUMER ACCESS LINK: NMLS #1850
    All information contained herein is for informational purposes only and, while every effort has been made to ensure accuracy, no guarantee is expressed or implied. Any programs shown do not demonstrate all options or pricing structures. Rates, terms, programs and underwriting policies subject to change without notice. This is not an offer to extend credit or a commitment to lend. All loans subject to underwriting approval. Some products may not be available in all states and restrictions apply. Equal Housing Opportunity.

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