American Pacific Mortgage
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Facebook Marketing for Loan Officers
American Pacific Mortgage / May 18, 2022 11:00:00 AM
As of 2022, Facebook has more than 2.91 billion monthly active users, making it the most-used social platform on the planet. Love it or hate it, it’s the OG of social media, and the channel presents unlimited marketing opportunities for mortgage loan officers. The popularity of social media has ...
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Competitive Mortgage Loan Products for Today’s Market
American Pacific Mortgage / May 16, 2022 8:00:00 AM
In today’s highly competitive housing market, loan officers need access to financing solutions that go outside the box of conventional loans to fit each client’s unique situation. As the economy, the workforce, and the mortgage and real estate markets shift, it’s important to be armed with the ...
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How to Perfect the Elevator Pitch for Loan Officers
American Pacific Mortgage / May 9, 2022 8:00:00 AM
You never know where your next loan closing will come from. It’s surprising how often a conversation can turn toward buying a home. It could be at a friend’s barbeque, while dropping your kids off at daycare, at a chamber of commerce meeting, at a sporting event, or during a book club gathering. ...
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How to Capitalize on the Lender-Realtor Relationship
American Pacific Mortgage / Apr 15, 2022 8:00:00 AM
Every lender knows that developing good rapport with real estate agents is vital to success in the industry. Capitalizing on lender-realtor relationships in an ever-changing landscape is key, and it might take some thinking outside the box. That’s why we’ve put together a list of useful tips to ...
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5 Ways to Improve the Online Presence of Your Mortgage Business
American Pacific Mortgage / Mar 28, 2022 8:00:00 AM
In the highly competitive mortgage industry, leads and prospects make a loan officer’s world go ’round. In today’s digital world, many mortgage leads are generated online. In fact, the NAR reports that 97% of homebuyers begin their search online. There are five simple strategies that loan officers ...
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Growth Is in Our DNA: How APM Helps Branch Managers and Loan Officers Scale and Grow Their Businesses
American Pacific Mortgage / Mar 4, 2022 8:00:00 AM
Every company has a value proposition—what they’re really good at. At APM, our company is 100% focused on making our branch managers and loan officers look good, and that commitment includes helping our producers scale and grow their businesses. In fact, at APM, we say that growth is in our DNA. ...
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How To Get Mortgage Referrals and Build a Referral Network
American Pacific Mortgage / Feb 7, 2022 8:00:00 AM
A successful loan officer relies on referrals as a source of business. There are some simple strategies that will help you maximize your referral partners to keep steady business coming in. Remember, it’s more cost effective to work a warm referral than it is to work a cold lead. So it’s wise to ...
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How APMCares Gave Back in 2021
American Pacific Mortgage / Dec 20, 2021 8:00:00 AM
As 2021 comes to a close, we’re taking a look back at how APM’s nonprofit entity, APMCares, has made a difference in our local communities. Powered by voluntary employee financial and time donations, APMCares is committed to serving the needs of individuals, families, and communities where we live ...
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Complete Guide to Loan Officer Business Planning
American Pacific Mortgage / Dec 10, 2021 8:00:00 AM
At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we encourage all mortgage loan officers to do the same. The more intentional we are with what we want to accomplish, the more likely we are to achieve our goals. In a rapidly changing ...
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Loan Officer Video Tips to Keep Your Audience Engaged
American Pacific Mortgage / Nov 30, 2021 8:00:00 AM
Video is still the hot marketing medium of the moment, but just like everything else related to marketing, things with video change fast. Here are some loan officer video tips to keep your audience engaged with your marketing. Mastering these techniques is important because the sooner you ...
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