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THE ART OF ORIGINATION

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American Pacific Mortgage

Recent Posts

How to Get Mortgage Referrals and Build a Referral Network

A successful mortgage loan officer relies on referrals as a source of business. There are some simple strategies that will help you maximize your referral partners to keep steady business coming in. Remember, it’s more cost-effective to work a warm referral than it is to work a cold lead. So it’s ...

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How to Manage Online Mortgage Reviews

Any mortgage loan officer’s top priority is giving clients the best experience possible. However, during the loan process, they often neglect to help their clients share that experience online. What people say about you online is a crucial part of the customer experience. In today’s hyper-digital ...

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As a Mortgage Loan Originator, Who You Work For Matters

Choosing who you work for holds immense significance in today’s ever-evolving mortgage industry. In this article, you’ll learn more about American Pacific Mortgage, how we support our loan officers and help them grow, and why we consider APM one of the best places to work for loan officers. At APM, ...

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Getting Started with Mortgage Lead Generation

Research shows that consumers will choose the first or second person they speak with. So to stand out and reach the consumer first, loan originators need an effective marketing strategy that generates mortgage leads. Lead generation keeps your mortgage business thriving and should be a key focus of ...

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Grow Your Mortgage Business with a Video Marketing Strategy

Video, video, video—that’s where it’s at, and it’s not going away anytime soon. Adding video content to your mortgage marketing efforts can be a game-changer, but you must create a marketing strategy to implement it right. So let’s talk about all the ways a loan officer can grow their mortgage ...

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Social Media Marketing for Loan Officers

Social media plays a significant role in any loan officer’s marketing strategy. That’s because it has proved to be a powerful way to interact with consumers, clients, and referral partners. The right social media marketing strategy can increase your brand awareness and help humanize your mortgage ...

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A Guide to Mortgage Loan Officer Marketing

Marketing is a must for business success as a mortgage loan officer. But keeping up with the latest marketing trends and deciding where to focus your efforts to maximize results can be overwhelming. These are the three most common questions we get asked: Where should I show up (platforms)? How ...

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5 Ways to Stand Out as a Mortgage Loan Officer in 2024

APM has some tips and strategies that will take you from a good loan officer to a great one. These strategies will help you build relationships with potential clients and referral partners in today’s market. If you’re looking for ways to stand out as a loan officer in the new year, these mortgage ...

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Complete Guide to Loan Officer Business Planning

At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we encourage all mortgage loan officers to do the same. The more intentional we are with what we want to accomplish, the more likely we are to achieve our goals. In a rapidly changing ...

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The Importance of Loan Officer Business Planning

Let’s be honest: 2023 was a year many mortgage loan originators would like to forget. But looking back at your business performance—the positives as well as the negatives—can help you plan more effectively for the year ahead. Of course, many factors are out of a mortgage loan officer’s control, ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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5 Ways to Stand Out as a Mortgage Loan Officer in 2024
5 Ways to Stand Out as a Mortgage Loan Officer in 2024
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RECENT POSTS

How to Get Mortgage Referrals and Build a Referral Network
How to Get Mortgage Referrals and Build a Referral Network
Read Article
How to Manage Online Mortgage Reviews
How to Manage Online Mortgage Reviews
Read Article
As a Mortgage Loan Originator, Who You Work For Matters
As a Mortgage Loan Originator, Who You Work For Matters
Read Article