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American Pacific Mortgage

Recent Posts

APM is 100% Focused on Making Loan Officers Look Good

At APM, we are focused on you. You, the loan originator, loan officer, mortgage advisor—whatever the title, your brand is our focus. In fact, our company position statement is that we are 100% focused on making our branch managers and loan officers look good. We wake up every day with one thought: ...

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Increasing the Lifetime Value of a Mortgage Customer

There’s nothing more rewarding than closing a loan for a client. You’ve worked hard, provided top-notch customer service, and now you’re done—right? Off they go without another thought. If that’s how you’re doing things as a mortgage lender, it’s time to take a step back and think about the ...

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How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience

In today’s fast-paced world, you need savvy mortgage technology to help grow your business and close more loans and own the customer experience. APM provides access to a cutting-edge technology to assist our loan officers in reaching the consumer and their referral partners easily and efficiently. ...

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APM Helps Loan Officers Win at Mortgage Social Media

If you’re like most loan officers, you know you should be active on social media, since that’s where so many past, current, and potential future clients spend time each day. What you might not be so sure of is exactly how you’re going to find time to execute a mortgage social media strategy while ...

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How to Leverage Different Social Media Platforms for the Mortgage Industry

There are so many social media platforms out there these days, it can be overwhelming to know how to use each one to your best advantage. Do you dust off your dance moves and TikTok with the best of them or spend your time and efforts nurturing your Facebook followers? If you’re confused about ...

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The 3 P’s of Loan Officer Business Planning: Production, People, and Personal Goals

Is your business plan complete for 2021? At APM, we set time aside every year to plan out how we’re going to succeed in the coming year, and we encourage every loan officer to do the same. We know that the more intentional we are with what we want to accomplish, the more likely we are to achieve ...

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Re-Engage Past Clients and Fill Your Loan Pipeline

Do you have a plan to re-engage past clients you’ve done business with? Unlike cold leads, these are people who already know you. And as long as the transaction went well, they already like and trust you. In fact, you are already over the first few hurdles to getting someone to do business with ...

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Goal-setting Tips for Loan Officers–Develop a 90-day Plan

APM has a long history of setting time aside each year to plan out the coming year’s path for success, and we wanted to share a few tips with you. We believe that the more intentional we are about what we want to accomplish, the more likely it is that we’ll achieve our goals. We also believe that ...

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How to Manage Your Mortgage Reviews

At APM, we talk a lot about developing a business plan in the new year. We develop our leadership plan, setting our course as a company for the coming year. We also encourage our loan officers to have a plan where they set goals around three key areas—Production, People, and Personal. People ...

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Year-end Business Planning Tip: Evaluate Your Mortgage Marketing

Mortgage marketing is one of those things you can easily throw money at (because you know how important it is) without ever carving out the time to evaluate what that marketing is actually doing for your business. While that’s understandable, especially in a busy year like 2020, analyzing your ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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How to Perfect the Elevator Pitch for Loan Officers
How to Perfect the Elevator Pitch for Loan Officers
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Top Tips for Facebook Marketing for Loan Officers
Top Tips for Facebook Marketing for Loan Officers
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RECENT POSTS

APM is 100% Focused on Making Loan Officers Look Good
APM is 100% Focused on Making Loan Officers Look Good
Read Article
Increasing the Lifetime Value of a Mortgage Customer
Increasing the Lifetime Value of a Mortgage Customer
Read Article
How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience
How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience
Read Article