American Pacific Mortgage
Recent Posts
9 Ways to Stay Engaged with Past Clients After Loans are Sold
American Pacific Mortgage / Oct 1, 2024 8:00:00 AM
Customer retention in the mortgage industry is more important now than ever. With interest rates trending down again, the mortgage business is ready to pick up. As a loan officer, you want to ensure that your loyal customer base will return to you instead of their loan servicer. But once a client’s ...
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Competitive Loan Programs for Today’s Market
American Pacific Mortgage / Sep 16, 2024 8:00:00 AM
In today’s housing market, loan officers need access to different types of loan programs and financing solutions that are outside the box of conventional loans. As the economy, the workforce, and the mortgage and real estate markets shift, it’s important to be armed with the right products to grow ...
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Property-Specific Loan Programs and Financing Offered by APM
American Pacific Mortgage / Sep 6, 2024 8:00:00 AM
Not every buyer is in the market for a move-in-ready, single-family home. Just as each borrower has their own unique financial background, employment situation, and credit history, loan officers must also consider property types when matching customers with the mortgage loan that makes the most ...
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Increasing the Lifetime Value of a Mortgage Customer
American Pacific Mortgage / Aug 16, 2024 8:00:00 AM
Nothing is more rewarding than closing a loan for a client. You’ve worked hard, provided top-notch customer service, and now you’re done—right? If that’s how you’ve been doing things as a mortgage loan officer, then it’s time to take a step back and think about the potential lifetime value of a ...
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Database Marketing for Mortgage Client Retention
American Pacific Mortgage / Aug 1, 2024 8:00:00 AM
If you’re a mortgage loan officer and not nurturing your existing customers through database marketing, you’re missing out on the benefits of client retention. Using your current customer base to boost your bottom line is a surefire strategy for success. A client who has had an outstanding customer ...
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5 Ways to Avoid Burnout as a Loan Officer
American Pacific Mortgage / Jul 2, 2024 8:00:00 AM
In today’s mortgage market—or any mortgage market—good work-life balance is critical. Mortgage loan officer burnout is real, and it can have long-term negative effects on both your health and your business. If you’re seeing some warning signs of burnout, there are plenty of things you can do to ...
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How to Perfect the Elevator Pitch for Loan Officers
American Pacific Mortgage / Jun 17, 2024 8:00:00 AM
You never know where your next loan closing will come from. It’s surprising how often a conversation can turn toward buying a home. It could be at a family member’s barbeque, at a chamber of commerce meeting, at a sporting event, or during a book club gathering. Many times, there’s a small opening ...
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How to Get Mortgage Referrals and Build a Referral Network
American Pacific Mortgage / Jun 3, 2024 8:00:00 AM
A successful mortgage loan officer relies on referrals as a source of business. There are some simple strategies that will help you maximize your referral partners to keep steady business coming in. Remember, it’s more cost-effective to work a warm referral than it is to work a cold lead. So it’s ...
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How to Manage Online Mortgage Reviews
American Pacific Mortgage / May 2, 2024 12:45:00 PM
Any mortgage loan officer’s top priority is giving clients the best experience possible. However, during the loan process, they often neglect to help their clients share that experience online. What people say about you online is a crucial part of the customer experience. In today’s hyper-digital ...
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As a Mortgage Loan Originator, Who You Work For Matters
American Pacific Mortgage / Apr 9, 2024 8:00:00 AM
Choosing who you work for holds immense significance in today’s ever-evolving mortgage industry. In this article, you’ll learn more about American Pacific Mortgage, how we support our loan officers and help them grow, and why we consider APM one of the best places to work for loan officers. At APM, ...
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RECENT POSTS
9 Ways to Stay Engaged with Past Clients After Loans are Sold
Read Article
Competitive Loan Programs for Today’s Market
Read Article
Property-Specific Loan Programs and Financing Offered by APM
Read Article