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American Pacific Mortgage

At American Pacific Mortgage, ownership is a state of mind. Let us make your dream of home ownership a reality.

How Technology Improves the Human Experience and Connection

There’s no doubt that mortgage technology can improve a customer’s experience throughout the loan process, creating ease and efficiency during an otherwise cumbersome transaction. Technology allows you to stay connected through convenient forms of communication like video email, text messaging and ...

Loan Officer Video Marketing 101

Video can be an effective marketing tool as you grow and cultivate your business. It allows your personality to shine, while positioning you as a trusted authority for your viewers. Speaking of viewers, this audience will feel like they’ve really gotten to know you after you’ve established a solid ...

How Savvy Mortgage Technology Can Grow Your Business

In today’s fast-paced world, you need savvy mortgage technology to help grow your business! The sooner you embrace it, the faster your business can thrive. There is a lot of cutting-edge technology out there that allows loan officers to reach the consumer and referral partners easily and ...

5 Ways to Stand Out as a Loan Officer in 2020

If you’re wondering how to set yourself apart as a loan officer in the new year, we’ve got 5 tips that will help you outshine your competitors in 2020. In a world where loan officers offer much of the same information, similar loan programs, products, and interest rates, offering a unique value ...

Key Components of a Mortgage Marketing Plan

Having a clear mortgage marketing plan is essential for increasing exposure, maintaining an online presence, creating brand awareness, attracting leads and let’s not forget, the number of real estate loans you close. To get there, it’s imperative to have to have a well-rounded mortgage marketing ...

Top Tips for Facebook Marketing for Loan Officers

With over 2.1 billion actively daily users, Facebook is by far the most-used social network on the planet. It’s hard to talk about mortgage marketing without talking about what a crucial piece of the pie Facebook is. It’s a force to be reckoned with and one you should be paying attention to often. ...

How To Get Mortgage Referrals

Loan officers rely heavily on referrals as a source of business. Luckily, there are some key ways you can maximize your referral partners to keep steady business coming in. Remember, it’s more cost effective to work a warm referral than it is to work a cold lead. So, it’s wise to invest time and ...

A Guide to Loan Officer Marketing

As a loan officer, marketing is crucial to your business success. As the marketing landscape continues to evolve, it can be difficult to keep up with the latest trends. More importantly, it can be hard to decide where to focus your time and efforts to maximize results. The three most common ...

How to Increase Loan Officer Lead Generation

We’re thrilled to have had a chance to interview Dustin Sheppard, a leader at APM, tasked with driving our key strategy related to consumer acquisition. In his day job, Dustin runs Element Mortgage, a division of American Pacific Mortgage, with branches in California, Hawaii, Washington and ...

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