Building your own personal brand is an important part of setting yourself apart as a loan officer. Every loan officer has a company behind them, but your personal brand is what makes YOU stand out from everyone else. Taking the time to define your personal brand will help you attract the kind of ...
There’s no doubt that mortgage technology can improve a customer’s experience throughout the loan process, creating ease and efficiency during an otherwise cumbersome transaction. Technology allows you to stay connected through convenient forms of communication like video email, text messaging and ...
Video can be an effective marketing tool as you grow and cultivate your business. It allows your personality to shine, while positioning you as a trusted authority for your viewers. Speaking of viewers, this audience will feel like they’ve really gotten to know you after you’ve established a solid ...
In today’s fast-paced world, you need savvy mortgage technology to help grow your business! The sooner you embrace it, the faster your business can thrive. There is a lot of cutting-edge technology out there that allows loan officers to reach the consumer and referral partners easily and ...
If you’re wondering how to set yourself apart as a loan officer in the new year, we’ve got 5 tips that will help you outshine your competitors in 2020. In a world where loan officers offer much of the same information, similar loan programs, products, and interest rates, offering a unique value ...
Having a clear mortgage marketing plan is essential for increasing exposure, maintaining an online presence, creating brand awareness, attracting leads and let’s not forget, the number of real estate loans you close. To get there, it’s imperative to have to have a well-rounded mortgage marketing ...
With over 2.1 billion actively daily users, Facebook is by far the most-used social network on the planet. It’s hard to talk about mortgage marketing without talking about what a crucial piece of the pie Facebook is. It’s a force to be reckoned with and one you should be paying attention to often. ...
Loan officers rely heavily on referrals as a source of business. Luckily, there are some key ways you can maximize your referral partners to keep steady business coming in. Remember, it’s more cost effective to work a warm referral than it is to work a cold lead. So, it’s wise to invest time and ...
As a loan officer, marketing is crucial to your business success. As the marketing landscape continues to evolve, it can be difficult to keep up with the latest trends. More importantly, it can be hard to decide where to focus your time and efforts to maximize results. The three most common ...
We’re thrilled to have had a chance to interview Dustin Sheppard, a leader at APM, tasked with driving our key strategy related to consumer acquisition. In his day job, Dustin runs Element Mortgage, a division of American Pacific Mortgage, with branches in California, Hawaii, Washington and ...
