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American Pacific Mortgage

Recent Posts

Competitive Mortgage Loan Products for Today’s Market

In today’s highly competitive housing market, loan officers need access to financing solutions that go outside the box of conventional loans to fit each client’s unique situation. As the economy, the workforce, and the mortgage and real estate markets shift, it’s important to be armed with the ...

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How to Perfect the Elevator Pitch for Loan Officers

You never know where your next loan closing will come from. It’s surprising how often a conversation can turn toward buying a home. It could be at a friend’s barbeque, while dropping your kids off at daycare, at a chamber of commerce meeting, at a sporting event, or during a book club gathering. ...

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How to Capitalize on the Lender-Realtor Relationship

Every lender knows that developing good rapport with real estate agents is vital to success in the industry. Capitalizing on lender-realtor relationships in an ever-changing landscape is key, and it might take some thinking outside the box. That’s why we’ve put together a list of useful tips to ...

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5 Ways to Improve the Online Presence of Your Mortgage Business

In the highly competitive mortgage industry, leads and prospects make a loan officer’s world go ’round. In today’s digital world, many mortgage leads are generated online. In fact, the NAR reports that 97% of homebuyers begin their search online. There are five simple strategies that loan officers ...

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Growth Is in Our DNA: How APM Helps Branch Managers and Loan Officers Scale and Grow Their Businesses

Every company has a value proposition—what they’re really good at. At APM, our company is 100% focused on making our branch managers and loan officers look good, and that commitment includes helping our producers scale and grow their businesses. In fact, at APM, we say that growth is in our DNA. ...

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How to Market to Realtors as a Loan Officer

As a loan officer, you know how important realtors are to the success of your mortgage career and business. But if they don’t know who you are, it’s impossible for them to send business your way. That’s why marketing to realtors is so important! Here are some of the best ways to make sure realtors ...

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How To Get Mortgage Referrals and Build a Referral Network

A successful loan officer relies on referrals as a source of business. There are some simple strategies that will help you maximize your referral partners to keep steady business coming in. Remember, it’s more cost effective to work a warm referral than it is to work a cold lead. So it’s wise to ...

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A Guide to Loan Officer Marketing

As a loan officer, marketing is crucial to your business success. As the marketing landscape continues to evolve, it can be difficult to keep up with the latest trends. More importantly, it can be hard to decide where to focus your efforts to maximize results. The three most common questions we get ...

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Ultimate Guide to Social Media for Loan Officers

Social media marketing for loan officers is an important part of your mortgage business. If you’re consistent and develop a good strategy, it can have a huge impact on your bottom line. Most people are on social media every single day, so if you’re a loan officer, you likely know that social media ...

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Goal-setting Tips for Loan Officers–Develop a 90-day Plan

APM has a long history of setting time aside each year to plan out the coming year’s path for success, and we wanted to share a few tips with you. We believe that the more intentional we are about what we want to accomplish, the more likely it is that we’ll achieve our goals. We also believe that ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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How to Perfect the Elevator Pitch for Loan Officers
How to Perfect the Elevator Pitch for Loan Officers
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5 Ways to Stand Out as a Loan Officer in 2022
5 Ways to Stand Out as a Loan Officer in 2022
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RECENT POSTS

Competitive Mortgage Loan Products for Today’s Market
Competitive Mortgage Loan Products for Today’s Market
Read Article
How to Perfect the Elevator Pitch for Loan Officers
How to Perfect the Elevator Pitch for Loan Officers
Read Article
Keys to Creating Content
Keys to Creating Content
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