<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=981546022040035&amp;ev=PageView&amp;noscript=1">

THE ART OF ORIGINATION

SCROLL
scroll arrow

American Pacific Mortgage

Recent Posts

5 Ways to Avoid Burnout as a Loan Officer

In today’s mortgage market—or any mortgage market—good work-life balance is critical. Mortgage loan officer burnout is real, and it can have long-term negative effects on both your health and your business. If you’re seeing some warning signs of burnout, there are plenty of things you can do to ...

Read Article

How to Perfect the Elevator Pitch for Loan Officers

You never know where your next loan closing will come from. It’s surprising how often a conversation can turn toward buying a home. It could be at a family member’s barbeque, at a chamber of commerce meeting, at a sporting event, or during a book club gathering. Many times, there’s a small opening ...

Read Article

How to Get Mortgage Referrals and Build a Referral Network

A successful mortgage loan officer relies on referrals as a source of business. There are some simple strategies that will help you maximize your referral partners to keep steady business coming in. Remember, it’s more cost-effective to work a warm referral than it is to work a cold lead. So it’s ...

Read Article

How to Manage Online Mortgage Reviews

Any mortgage loan officer’s top priority is giving clients the best experience possible. However, during the loan process, they often neglect to help their clients share that experience online. What people say about you online is a crucial part of the customer experience. In today’s hyper-digital ...

Read Article

As a Mortgage Loan Originator, Who You Work For Matters

Choosing who you work for holds immense significance in today’s ever-evolving mortgage industry. In this article, you’ll learn more about American Pacific Mortgage, how we support our loan officers and help them grow, and why we consider APM one of the best places to work for loan officers. At APM, ...

Read Article

Getting Started with Mortgage Lead Generation

Research shows that consumers will choose the first or second person they speak with. So to stand out and reach the consumer first, loan originators need an effective marketing strategy that generates mortgage leads. Lead generation keeps your mortgage business thriving and should be a key focus of ...

Read Article

Grow Your Mortgage Business with a Video Marketing Strategy

Video, video, video—that’s where it’s at, and it’s not going away anytime soon. Adding video content to your mortgage marketing efforts can be a game-changer, but you must create a marketing strategy to implement it right. So let’s talk about all the ways a loan officer can grow their mortgage ...

Read Article

Social Media Marketing for Loan Officers

Social media plays a significant role in any loan officer’s marketing strategy. That’s because it has proved to be a powerful way to interact with consumers, clients, and referral partners. The right social media marketing strategy can increase your brand awareness and help humanize your mortgage ...

Read Article

A Guide to Mortgage Loan Officer Marketing

Marketing is a must for business success as a mortgage loan officer. But keeping up with the latest marketing trends and deciding where to focus your efforts to maximize results can be overwhelming. These are the three most common questions we get asked: Where should I show up (platforms)? How ...

Read Article

5 Ways to Stand Out as a Mortgage Loan Officer in 2024

APM has some tips and strategies that will take you from a good loan officer to a great one. These strategies will help you build relationships with potential clients and referral partners in today’s market. If you’re looking for ways to stand out as a loan officer in the new year, these mortgage ...

Read Article
LOAD MORE

TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
Read Article
Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
Read Article
5 Ways to Stand Out as a Mortgage Loan Officer in 2024
5 Ways to Stand Out as a Mortgage Loan Officer in 2024
Read Article

Want more great content right in your inbox?

RECENT POSTS

5 Ways to Avoid Burnout as a Loan Officer
5 Ways to Avoid Burnout as a Loan Officer
Read Article
How to Perfect the Elevator Pitch for Loan Officers
How to Perfect the Elevator Pitch for Loan Officers
Read Article
How to Get Mortgage Referrals and Build a Referral Network
How to Get Mortgage Referrals and Build a Referral Network
Read Article