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The Art of Origination Blog

    5 Min Read
    A Conversation with APM CEO Bill Lowman A Conversation with APM CEO Bill Lowman

    Under Bill Lowman’s leadership as APM’s CEO, the company has grown to be licensed in 49 states and funded $24 billion...

    5 Min Read
    Content Marketing for Loan Officers Content Marketing for Loan Officers

    Social media has become a regular pastime for people of all ages, and every marketer knows that these platforms are...

    3 Min Read
    Professional Development: 6 Pillars of a Successful Mindset Professional Development: 6 Pillars of a Successful Mindset

    What are the best practices for building, fostering, and maintaining a winning mindset in a challenging environment?...

    3 Min Read
    5 Ways to Improve the Online Presence of Your Mortgage Business 5 Ways to Improve the Online Presence of Your Mortgage Business

    In the highly competitive mortgage industry, leads and prospects make a loan officer’s world go ’round. In today’s...

    1 Min Read
    How APMCares Gave Back in 2021 How APMCares Gave Back in 2021

    As 2021 comes to a close, we’re taking a look back at how APM’s nonprofit entity, APMCares, has made a difference in...

    6 Min Read
    Complete Guide to Loan Officer Business Planning Complete Guide to Loan Officer Business Planning

    At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we...

    4 Min Read
    Loan Officer Video Tips to Keep Your Audience Engaged Loan Officer Video Tips to Keep Your Audience Engaged

    Video is still the hot marketing medium of the moment, but just like everything else related to marketing, things with...

    4 Min Read
    Mortgage Marketing Tips You Haven’t Tried Mortgage Marketing Tips You Haven’t Tried

    Mortgage marketing is always changing, and it’s important to keep things fresh for your audience and keep in mind...

    4 Min Read
    Loan Officer Tools to Increase Client Retention Loan Officer Tools to Increase Client Retention

    As a loan officer, it’s time to start looking for strategic ways to position your business in 2022. What piece of the...

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