<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=981546022040035&amp;ev=PageView&amp;noscript=1">

THE ART OF ORIGINATION

SCROLL
scroll arrow

American Pacific Mortgage

Recent Posts

Content Marketing for Loan Officers

Social media has become a regular pastime for people of all ages, and every marketer knows that these platforms are prime spots for reaching your target audience and driving traffic to your business. Making the most of social media marketing for loan officers is all about the content you post. Read ...

Read Article

Professional Development: 6 Pillars of a Successful Mindset

What are the best practices for building, fostering, and maintaining a winning mindset in a challenging environment? APM Chairman Kurt Reisig—often referred to as your “loan warrior”—shares his practices for creating a strong and successful mindset. Pillar 1: Intention and Goals Be intentional ...

Read Article

5 Ways to Improve the Online Presence of Your Mortgage Business

In the highly competitive mortgage industry, leads and prospects make a loan officer’s world go ’round. In today’s digital world, many mortgage leads are generated online. In fact, the NAR reports that 97% of homebuyers begin their search online. There are five simple strategies that loan officers ...

Read Article

Growth Is in Our DNA: How APM Helps Branch Managers and Loan Officers Scale and Grow Their Businesses

Every company has a value proposition—what they’re really good at. At APM, our company is 100% focused on making our branch managers and loan officers look good, and that commitment includes helping our producers scale and grow their businesses. In fact, at APM, we say that growth is in our DNA. ...

Read Article

How APMCares Gave Back in 2021

As 2021 comes to a close, we’re taking a look back at how APM’s nonprofit entity, APMCares, has made a difference in our local communities. Powered by voluntary employee financial and time donations, APMCares is committed to serving the needs of individuals, families, and communities where we live ...

Read Article

Complete Guide to Loan Officer Business Planning

At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we encourage all mortgage loan officers to do the same. The more intentional we are with what we want to accomplish, the more likely we are to achieve our goals. In a rapidly changing ...

Read Article

Loan Officer Video Tips to Keep Your Audience Engaged

Video is still the hot marketing medium of the moment, but just like everything else related to marketing, things with video change fast. Here are some loan officer video tips to keep your audience engaged with your marketing. Mastering these techniques is important because the sooner you ...

Read Article

Mortgage Marketing Tips You Haven’t Tried

Mortgage marketing is always changing, and it’s important to keep things fresh for your audience and keep in mind what’s trending right now. Plus, switching things up keeps you interested in your marketing, too. Here are some mortgage marketing tips you haven’t tried that you should consider adding ...

Read Article

Loan Officer Tools to Increase Client Retention

As a loan officer, it’s time to start looking for strategic ways to position your business in 2022. What piece of the market share will you focus on in the New Year? And what loan officer tools will you leverage to gain a competitive edge, win the race to the consumer, and grow your business? The ...

Read Article

How APM Is Modernizing the Loan Production Process

There is a lot of excitement growing at APM, and it’s all about modernizing the loan experience for you and your customers. Last week, APM announced the rollout of project PRIMO—Production. Reimagined. Modernized. PRIMO is designed to holistically improve all aspects of the loan process at every ...

Read Article
LOAD MORE

TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
Read Article
Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
Read Article
5 Ways to Stand Out as a Mortgage Loan Officer in 2025
5 Ways to Stand Out as a Mortgage Loan Officer in 2025
Read Article

Want more great content right in your inbox?

RECENT POSTS

How Mortgage Originators Survive Rising Rates
How Mortgage Originators Survive Rising Rates
Read Article
Fuel Your Future: How APM Helps Loan Officers Grow
Fuel Your Future: How APM Helps Loan Officers Grow
Read Article
5 Signs It May Be Time to Move Mortgage Companies
5 Signs It May Be Time to Move Mortgage Companies
Read Article