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The Art of Origination Blog

    6 Min Read
    Building a Personal Brand: How to Market as a Loan Officer Building a Personal Brand: How to Market as a Loan Officer

    If a client or real estate agent hasn’t worked with you before, how you present yourself online and to the world gives...

    4 Min Read
    Customer Experience Strategy: Create Superfans for Your Mortgage Business Customer Experience Strategy: Create Superfans for Your Mortgage Business

    Award-winning entrepreneur, author, and keynote speaker Brittany Hodak recently spoke to APM’s loan officers about her...

    6 Min Read
    5 Marketing Ideas for Mortgage Loan Officers in 2023 5 Marketing Ideas for Mortgage Loan Officers in 2023

    The past year’s rising interest rates and economic uncertainty have caused buyers to pause their homebuying plans. But...

    3 Min Read
    5 Things a Loan Officer Can Be Grateful for This Year 5 Things a Loan Officer Can Be Grateful for This Year

    The past three years have been quite the ride in the mortgage industry! As loan officers experienced record volume in...

    4 Min Read
    Mortgage Loan Officer Strategies for a Changing Market Mortgage Loan Officer Strategies for a Changing Market

    As expected, the time has come for a market shift. A changing market calls for a change in mortgage loan officer...

    5 Min Read
    A Conversation with APM CEO Bill Lowman A Conversation with APM CEO Bill Lowman

    Under Bill Lowman’s leadership as APM’s CEO, the company has grown to be licensed in 49 states and funded $24 billion...

    3 Min Read
    Professional Development: 6 Pillars of a Successful Mindset Professional Development: 6 Pillars of a Successful Mindset

    What are the best practices for building, fostering, and maintaining a winning mindset in a challenging environment?...

    1 Min Read
    How APMCares Gave Back in 2021 How APMCares Gave Back in 2021

    As 2021 comes to a close, we’re taking a look back at how APM’s nonprofit entity, APMCares, has made a difference in...

    6 Min Read
    Complete Guide to Loan Officer Business Planning Complete Guide to Loan Officer Business Planning

    At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we...

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