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THE ART OF ORIGINATION

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How APM Is Modernizing the Loan Production Process

There is a lot of excitement growing at APM, and it’s all about modernizing the loan experience for you and your customers. Last week, APM announced the rollout of project PRIMO—Production. Reimagined. Modernized. PRIMO is designed to holistically improve all aspects of the loan process at every ...

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How Lenders Can Still Compete Against Big Online Lenders

Marketing from online lenders is aggressive these days—a customer applies for a refi (or maybe even just looks up rates), and suddenly they’re getting FB ads and letters in the mail nonstop. How do you combat this kind of marketing and ensure that clients pay attention to you when they’re bombarded ...

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How Loan Officers Can Help Borrowers in a Hot Real Estate Market

In today’s hot housing market, with many properties selling above their asking prices, how can you help borrowers understand and navigate the competitive environment? It all comes down to being a trusted advisor to your clients and having the know-how to guide them through the process of buying a ...

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7 Ways to Increase Your Mortgage Referral Business

It’s June, and we’re officially halfway through 2021. Now is the perfect time to conduct a mid-year evaluation of your business plan and referral partner relationships to make sure your business is operating at its full potential. Part of evaluating your current relationships is looking for ways ...

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APM is 100% Focused on Making Loan Officers Look Good

At APM, we are focused on you. You, the loan originator, loan officer, mortgage advisor—whatever the title, your brand is our focus. In fact, our company position statement is that we are 100% focused on making our branch managers and loan officers look good. We wake up every day with one thought: ...

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How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience

In today’s fast-paced world, you need savvy mortgage technology to help grow your business and close more loans and own the customer experience. APM provides access to a cutting-edge technology to assist our loan officers in reaching the consumer and their referral partners easily and efficiently. ...

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5 Insider Tips to Grow Your Business Using Virtual Workshops

In an era when so many of the marketing activities you use to connect with realtors and clients aren’t an option due to social distancing and working from home, what can you do to continue to grow your mortgage business while also staying safe? It’s time to think about leveraging technology to hold ...

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Managing a Mortgage Branch – Tips for Managers Looking to Grow

We all know you’re only as successful as your weakest team member, so you’ve got to make sure your deck of cards is stacked deep with the best players in the business. When you think about how to build a mortgage business, it isn’t all about numbers. That’s only one part of the equation. It’s the ...

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How Technology Improves the Human Experience and Connection

There’s no doubt that mortgage technology can improve a customer’s experience throughout the loan process, creating ease and efficiency during an otherwise cumbersome transaction. Technology allows you to stay connected through convenient forms of communication like video email, text messaging and ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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5 Ways to Stand Out as a Mortgage Loan Officer in 2025
5 Ways to Stand Out as a Mortgage Loan Officer in 2025
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RECENT POSTS

How Mortgage Originators Survive Rising Rates
How Mortgage Originators Survive Rising Rates
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Fuel Your Future: How APM Helps Loan Officers Grow
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5 Signs It May Be Time to Move Mortgage Companies
5 Signs It May Be Time to Move Mortgage Companies
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