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THE ART OF ORIGINATION

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How Loan Officers Can Help Borrowers in a Hot Real Estate Market

American Pacific Mortgage / Jul 12, 2021 8:00:00 AM
In today’s hot housing market, with many properties selling above their asking prices, how can you help borrowers understand and navigate the competitive environment? It all comes down to being a trusted advisor to your clients and having the know-how to guide them through the process of buying a ...

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7 Ways to Increase Your Mortgage Referral Business

American Pacific Mortgage / Jun 1, 2021 7:18:00 AM
It’s June, and we’re officially halfway through 2021. Now is the perfect time to conduct a mid-year evaluation of your business plan and referral partner relationships to make sure your business is operating at its full potential. Part of evaluating your current relationships is looking for ways ...

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APM is 100% Focused on Making Loan Officers Look Good

American Pacific Mortgage / May 5, 2021 8:52:22 AM
At APM, we are focused on you. You, the loan originator, loan officer, mortgage advisor—whatever the title, your brand is our focus. In fact, our company position statement is that we are 100% focused on making our branch managers and loan officers look good. We wake up every day with one thought: ...

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Increasing the Lifetime Value of a Mortgage Customer

American Pacific Mortgage / Apr 15, 2021 8:00:00 AM
There’s nothing more rewarding than closing a loan for a client. You’ve worked hard, provided top-notch customer service, and now you’re done—right? Off they go without another thought. If that’s how you’re doing things as a mortgage lender, it’s time to take a step back and think about the ...

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How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience

American Pacific Mortgage / Mar 30, 2021 11:35:00 AM
In today’s fast-paced world, you need savvy mortgage technology to help grow your business and close more loans and own the customer experience. APM provides access to a cutting-edge technology to assist our loan officers in reaching the consumer and their referral partners easily and efficiently. ...

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5 Insider Tips to Grow Your Business Using Virtual Workshops

American Pacific Mortgage / Jun 11, 2020 12:47:02 PM
In an era when so many of the marketing activities you use to connect with realtors and clients aren’t an option due to social distancing and working from home, what can you do to continue to grow your mortgage business while also staying safe? It’s time to think about leveraging technology to hold ...

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Managing a Mortgage Branch – Tips for Managers Looking to Grow

American Pacific Mortgage / Feb 25, 2020 9:00:00 AM
We all know you’re only as successful as your weakest team member, so you’ve got to make sure your deck of cards is stacked deep with the best players in the business. When you think about how to build a mortgage business, it isn’t all about numbers. That’s only one part of the equation. It’s the ...

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How Technology Improves the Human Experience and Connection

American Pacific Mortgage / Feb 7, 2020 11:58:19 AM
There’s no doubt that mortgage technology can improve a customer’s experience throughout the loan process, creating ease and efficiency during an otherwise cumbersome transaction. Technology allows you to stay connected through convenient forms of communication like video email, text messaging and ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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5 Ways to Stand Out as a Mortgage Loan Officer in 2024
5 Ways to Stand Out as a Mortgage Loan Officer in 2024
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    American Pacific Mortgage
    Corporate Office
    3000 Lava Ridge Court
    Suite 200
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    916.960.1325

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