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THE ART OF ORIGINATION

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The Secrets to Building a Mortgage Team

It’s no secret that building a team of mortgage professionals is just about the best thing you can do to scale your business. A strong team is key to increasing your volume and taking more loan applications and ultimately serving more customers. Done right, it’s a scalable model that can pay huge ...

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5 Ways to Avoid Burnout as a Loan Officer

In today’s mortgage market—or really any mortgage market—managing your work-life balance is critical. Mortgage loan officer burnout is real, and it can have long-term negative effects on both your health and your business. If you’re seeing some warning signs of burnout, there are plenty of things ...

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6 Mortgage Sales Strategies to Capture New Customers

As the housing market changes, mortgage loan officers must adapt by implementing new sales strategies to stay top of mind with clients. Below are APM’s top sales strategies to help you grow your mortgage business in today's market. 1. Use Data and Analytics to Create Opportunities. The great thing ...

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Loan Officer Marketing to Gen Z Home Buyers

As Generation Z enters young adulthood, they become prime potential clients for your mortgage business. Learn who Gen Z is, where they are in their financial journey, and some best practices for loan officer marketing to the next generation of homebuyers. Who Is Gen Z? There are baby boomers, then ...

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How to Market to Realtors as a Loan Officer

As a loan officer, you know how important realtors are to the success of your mortgage career and business. But if they don’t know who you are, they won’t be able to send business your way. Here are the best ways to make sure realtors know who you are and some ways you can help their clients. ...

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Goal-Setting Tips for Loan Officers—Develop a 90-Day Plan

APM has a long history of setting time aside each year, and throughout the year to plan and create a path for success. We believe that the more intentional we are about what we want to accomplish, the more likely it is that we’ll achieve our goals. We also believe that in a rapidly changing ...

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​​​​​​Midyear Mortgage Loan Officer Business Planning

At APM we say, “We’re 100% focused on making our branches and loan originators look good.” One of the ways we do that is by providing business planning resources, along with opportunities to reset throughout the year. We’re passionate about business planning and know that it’s fundamental to ...

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Loan Officer Video Marketing 101

Video marketing can be an effective tool for a mortgage loan officer to grow their business. Sharing informative video content can promote your mortgage company and position you as a trusted expert on mortgage lending and the home loan process. You should invest in some basic equipment that can ...

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5 Mortgage Loan Officer Strategies for Today's Market

Whether you’re working with a first-time buyer or a move-up buyer, it’s a must to provide financing options and strategies for how they can best compete in today’s market. As a mortgage loan officer, providing solutions to the challenges of today’s market will help you grow rapport and retain ...

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Build the Ultimate Mortgage Marketing Plan

Having a clear mortgage marketing plan is essential for increasing exposure, maintaining an online presence, creating brand awareness, and attracting leads. It’s also important for increasing the number of loans you close. That’s why it’s important to have a well-rounded mortgage marketing plan ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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5 Ways to Stand Out as a Mortgage Loan Officer in 2024
5 Ways to Stand Out as a Mortgage Loan Officer in 2024
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RECENT POSTS

How to Manage Online Mortgage Reviews
How to Manage Online Mortgage Reviews
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As a Mortgage Loan Originator, Who You Work For Matters
As a Mortgage Loan Originator, Who You Work For Matters
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Getting Started with Mortgage Lead Generation
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