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THE ART OF ORIGINATION

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As a Mortgage Loan Originator, Who You Work For Matters

American Pacific Mortgage / Mar 28, 2023 8:00:00 AM
Who you work for matters, especially in today’s mortgage industry, where we see lots of volatility. That’s why APM has seven pillars of differentiation that are the reason people come to and stay with our company. These pillars define who we are and make us the perfect partner for mortgage loan ...

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30 Mortgage Marketing Ideas for Social Media

American Pacific Mortgage / Mar 14, 2023 8:00:00 AM
In today’s market, loan officers need a diverse marketing strategy to attract mortgage leads and drive a steady stream of new and repeat business. One of the ways to do that is by actively showing up on social media. In this article, you’ll find ideas for boosting your mortgage marketing and social ...

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Customer Experience Strategy: Create Superfans for Your Mortgage Business

American Pacific Mortgage / Feb 9, 2023 8:00:00 AM
Award-winning entrepreneur, author, and keynote speaker Brittany Hodak recently spoke to APM’s loan officers about her newly released book, Creating Superfans: How To Turn Your Customers Into Lifelong Advocates. In this book, she provides the roadmap on how loan officers can become more ...

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5 Marketing Ideas for Mortgage Loan Officers in 2023

American Pacific Mortgage / Jan 9, 2023 8:00:00 AM
The past year’s rising interest rates and economic uncertainty have caused buyers to pause their homebuying plans. But those same prospects may not want to sit on the sidelines for another year. That means 2023 could be a good one for your mortgage business, especially if you increase your ...

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Complete Guide to Loan Officer Business Planning

American Pacific Mortgage / Dec 12, 2022 8:00:00 AM
At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we encourage all mortgage loan officers to do the same. The more intentional we are with what we want to accomplish, the more likely we are to achieve our goals. In a rapidly changing ...

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5 Ways to Stand Out as a Mortgage Loan Officer in 2023

American Pacific Mortgage / Dec 1, 2022 8:00:00 AM
If you’re looking for ways to stand out as a loan officer in the new year, we’ve got five tips that will help you outshine your competitors in 2023. The mortgage industry is changing, and mortgage loan officers have an opportunity to differentiate themselves and offer unique value with less ...

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5 Things a Loan Officer Can Be Grateful for This Year

American Pacific Mortgage / Nov 4, 2022 8:00:00 AM
The past three years have been quite the ride in the mortgage industry! As loan officers experienced record volume in 2020 and 2021, the downturn of 2022 has been anticipated and surprising all at the same time. Since the year is closing out and November is National Gratitude Month, it’s an ...

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Mortgage Loan Officer Strategies for a Changing Market

American Pacific Mortgage / Oct 24, 2022 8:00:00 AM
As expected, the time has come for a market shift. A changing market calls for a change in mortgage loan officer strategies. At our recent Symposium, we shared three high level pillars to success that every loan officer today should be focused on, and in this post we’re sharing them with you. At ...

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How to Achieve Work-Life Balance as a Loan Officer

American Pacific Mortgage / Sep 21, 2022 8:00:00 AM
Bringing balance between your career and personal life can help make you happier, healthier, and more successful. But achieving a good work-life balance can be a challenge for loan officers, who often work around the schedules of their clients and referral partners. The focus on generating new ...

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Top 6 Loan Officer Strategies to Grow Your Customer Base

American Pacific Mortgage / Sep 9, 2022 8:00:00 AM
Marketing is a must for all industries, and this is especially true for a mortgage loan officer. Whether you are just starting out in your career or are a seasoned loan originator, building your customer base is an ongoing effort if you want your business to thrive. To ensure that you’re ...

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TOP POSTS

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How to Market to Realtors as a Loan Officer
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5 Ways to Stand Out as a Mortgage Loan Officer in 2023
5 Ways to Stand Out as a Mortgage Loan Officer in 2023
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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