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THE ART OF ORIGINATION

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Getting Started with Mortgage Lead Generation

Research shows that consumers will choose the first or second person they speak with. So to stand out and reach the consumer first, loan originators need an effective marketing strategy that generates mortgage leads. Lead generation keeps your mortgage business thriving and should be a key focus of ...

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Grow Your Mortgage Business with a Video Marketing Strategy

Video, video, video—that’s where it’s at, and it’s not going away anytime soon. Adding video content to your mortgage marketing efforts can be a game-changer, but you must create a marketing strategy to implement it right. So let’s talk about all the ways a loan officer can grow their mortgage ...

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Social Media Marketing for Loan Officers

Social media plays a significant role in any loan officer’s marketing strategy. That’s because it has proved to be a powerful way to interact with consumers, clients, and referral partners. The right social media marketing strategy can increase your brand awareness and help humanize your mortgage ...

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A Guide to Mortgage Loan Officer Marketing

Marketing is a must for business success as a mortgage loan officer. But keeping up with the latest marketing trends and deciding where to focus your efforts to maximize results can be overwhelming. These are the three most common questions we get asked: Where should I show up (platforms)? How ...

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How to Achieve Work-Life Balance as a Loan Officer

Bringing balance to your career and personal life can make you happier, healthier, and more successful. Achieving a good work-life balance can be a challenge for mortgage loan originators, who often work around the schedules of their clients and referral partners. The focus on generating new leads, ...

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The Secrets to Building a Mortgage Team

It’s no secret that building a team of mortgage professionals is just about the best thing you can do to scale your business. A strong team is key to increasing your volume and taking more loan applications and ultimately serving more customers. Done right, it’s a scalable model that can pay huge ...

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6 Mortgage Sales Strategies to Capture New Customers

As the housing market changes, mortgage loan officers must adapt by implementing new sales strategies to stay top of mind with clients. Below are APM’s top sales strategies to help you grow your mortgage business in today's market. 1. Use Data and Analytics to Create Opportunities. The great thing ...

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Loan Officer Marketing to Gen Z Home Buyers

As Generation Z enters young adulthood, they become prime potential clients for your mortgage business. Learn who Gen Z is, where they are in their financial journey, and some best practices for loan officer marketing to the next generation of homebuyers. Who Is Gen Z? There are baby boomers, then ...

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How to Market to Realtors as a Loan Officer

As a loan officer, you know how important realtors are to the success of your mortgage career and business. But if they don’t know who you are, they won’t be able to send business your way. Here are the best ways to make sure realtors know who you are and some ways you can help their clients. ...

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​​​​​​Midyear Mortgage Loan Officer Business Planning

At APM we say, “We’re 100% focused on making our branches and loan originators look good.” One of the ways we do that is by providing business planning resources, along with opportunities to reset throughout the year. We’re passionate about business planning and know that it’s fundamental to ...

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How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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5 Ways to Stand Out as a Mortgage Loan Officer in 2025
5 Ways to Stand Out as a Mortgage Loan Officer in 2025
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Top 6 Loan Officer Strategies to Grow Your Customer Base
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