Goal-Setting Tips for Loan Officers: 90-Day Goals Goal-Setting Tips for Loan Officers: 90-Day Goals
Why 90-Day Business Planning Matters for Loan Officers At American Pacific Mortgage (APM), we believe success starts...
The Importance of Loan Officer Business Planning The Importance of Loan Officer Business Planning
The mortgage industry is cyclical, and the last several years have been challenging for many branch managers and...
Fuel Your Future: How APM Helps Loan Officers Grow Fuel Your Future: How APM Helps Loan Officers Grow
Are you tired of giving up business because you don’t have the loan products you need to compete in your local market?...
Top 6 Loan Officer Strategies to Grow Your Customer Base Top 6 Loan Officer Strategies to Grow Your Customer Base
Marketing is a must for all industries, and this is especially true for a mortgage loan officer. Whether you are just...
9 Ways to Stay Engaged with Past Clients After Loans are Sold 9 Ways to Stay Engaged with Past Clients After Loans are Sold
Customer retention in the mortgage industry is more important now than ever. With interest rates trending down again,...
Property-Specific Loan Programs and Financing Offered by APM Property-Specific Loan Programs and Financing Offered by APM
Not every buyer is in the market for a move-in-ready, single-family home. Just as each borrower has their own unique...
Increasing the Lifetime Value of a Mortgage Customer Increasing the Lifetime Value of a Mortgage Customer
Nothing is more rewarding than closing a loan for a client. You’ve worked hard, provided top-notch customer service,...
Grow Your Mortgage Business with a Video Marketing Strategy Grow Your Mortgage Business with a Video Marketing Strategy
Video, video, video—that’s where it’s at, and it’s not going away anytime soon. Adding video content to your mortgage...
6 Mortgage Sales Strategies to Capture New Customers 6 Mortgage Sales Strategies to Capture New Customers
As the housing market changes, mortgage loan officers must adapt by implementing new sales strategies to stay top of...
Midyear Mortgage Loan Officer Business Planning Midyear Mortgage Loan Officer Business Planning
At APM we say, “We’re 100% focused on making our branches and loan originators look good.” One of the ways we do that...