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THE ART OF ORIGINATION

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Fuel Your Future: How APM Helps Loan Officers Grow

Are you tired of giving up business because you don’t have the loan products you need to compete in your local market? Feeling like just another number at your current mortgage company? Today’s market demands more from mortgage loan officers than ever, but are you getting the support you need to ...

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Top 6 Loan Officer Strategies to Grow Your Customer Base

Marketing is a must for all industries, and this is especially true for a mortgage loan officer. Whether you are just starting in your career or are a seasoned loan originator, building your customer base is an ongoing effort if you want your business to thrive. Are you implementing the most ...

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Goal-Setting Tips for Loan Officers—Develop a 90-Day Plan

APM has a long history of setting time aside each year (and throughout the year) to plan and create a path for success. We believe that the more intentional we are about what we want to accomplish, the more likely it is that we’ll achieve our goals. We also believe that in a rapidly changing ...

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The Importance of Loan Officer Business Planning

Let’s be honest: 2024 may have been a challenging year for many mortgage loan originators. But taking a moment to reflect on your business performance—celebrating the wins and learning from the hurdles—can set you up for even greater success in the year ahead. Of course, many factors are out of a ...

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9 Ways to Stay Engaged with Past Clients After Loans are Sold

Customer retention in the mortgage industry is more important now than ever. With interest rates trending down again, the mortgage business is ready to pick up. As a loan officer, you want to ensure that your loyal customer base will return to you instead of their loan servicer. But once a client’s ...

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Property-Specific Loan Programs and Financing Offered by APM

Not every buyer is in the market for a move-in-ready, single-family home. Just as each borrower has their own unique financial background, employment situation, and credit history, loan officers must also consider property types when matching customers with the mortgage loan that makes the most ...

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Increasing the Lifetime Value of a Mortgage Customer

Nothing is more rewarding than closing a loan for a client. You’ve worked hard, provided top-notch customer service, and now you’re done—right? If that’s how you’ve been doing things as a mortgage loan officer, then it’s time to take a step back and think about the potential lifetime value of a ...

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Grow Your Mortgage Business with a Video Marketing Strategy

Video, video, video—that’s where it’s at, and it’s not going away anytime soon. Adding video content to your mortgage marketing efforts can be a game-changer, but you must create a marketing strategy to implement it right. So let’s talk about all the ways a loan officer can grow their mortgage ...

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6 Mortgage Sales Strategies to Capture New Customers

As the housing market changes, mortgage loan officers must adapt by implementing new sales strategies to stay top of mind with clients. Below are APM’s top sales strategies to help you grow your mortgage business in today's market. 1. Use Data and Analytics to Create Opportunities. The great thing ...

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​​​​​​Midyear Mortgage Loan Officer Business Planning

At APM we say, “We’re 100% focused on making our branches and loan originators look good.” One of the ways we do that is by providing business planning resources, along with opportunities to reset throughout the year. We’re passionate about business planning and know that it’s fundamental to ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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5 Ways to Stand Out as a Mortgage Loan Officer in 2025
5 Ways to Stand Out as a Mortgage Loan Officer in 2025
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RECENT POSTS

How Mortgage Originators Survive Rising Rates
How Mortgage Originators Survive Rising Rates
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Fuel Your Future: How APM Helps Loan Officers Grow
Fuel Your Future: How APM Helps Loan Officers Grow
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5 Signs It May Be Time to Move Mortgage Companies
5 Signs It May Be Time to Move Mortgage Companies
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