6 Mortgage Sales Strategies to Capture New Customers 6 Mortgage Sales Strategies to Capture New Customers
As the housing market changes, mortgage loan officers must adapt by implementing new sales strategies to stay top of...
Midyear Mortgage Loan Officer Business Planning Midyear Mortgage Loan Officer Business Planning
At APM we say, “We’re 100% focused on making our branches and loan originators look good.” One of the ways we do that...
5 Mortgage Loan Officer Strategies for Today's Market 5 Mortgage Loan Officer Strategies for Today's Market
Whether you’re working with a first-time buyer or a move-up buyer, it’s a must to provide financing options and...
Build the Ultimate Mortgage Marketing Plan Build the Ultimate Mortgage Marketing Plan
Having a clear mortgage marketing plan is essential for increasing exposure, maintaining an online presence, creating...
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Mortgage Loan Officer Strategies for a Changing Market Mortgage Loan Officer Strategies for a Changing Market
As expected, the time has come for a market shift. A changing market calls for a change in mortgage loan officer...
Growth Is in Our DNA: How APM Helps Branch Managers and Loan Officers Scale and Grow Their Businesses Growth Is in Our DNA: How APM Helps Branch Managers and Loan Officers Scale and Grow Their Businesses
Every company has a value proposition—what they’re really good at. At APM, our company is 100% focused on making our...
Complete Guide to Loan Officer Business Planning Complete Guide to Loan Officer Business Planning
At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we...
Loan Officer Video Tips to Keep Your Audience Engaged Loan Officer Video Tips to Keep Your Audience Engaged
Video is still the hot marketing medium of the moment, but just like everything else related to marketing, things with...
Mortgage Marketing Tips You Haven’t Tried Mortgage Marketing Tips You Haven’t Tried
Mortgage marketing is always changing, and it’s important to keep things fresh for your audience and keep in mind...
Loan Officer Tools to Increase Client Retention Loan Officer Tools to Increase Client Retention
As a loan officer, it’s time to start looking for strategic ways to position your business in 2022. What piece of the...