The Art of Origination Blog

Video, video, video—that’s where it’s at, and it’s not going away anytime soon. Adding video content to your mortgage...

As the housing market changes, mortgage loan officers must adapt by implementing new sales strategies to stay top of...

At APM we say, “We’re 100% focused on making our branches and loan originators look good.” One of the ways we do that...

Whether you’re working with a first-time buyer or a move-up buyer, it’s a must to provide financing options and...

Having a clear mortgage marketing plan is essential for increasing exposure, maintaining an online presence, creating...

As expected, the time has come for a market shift. A changing market calls for a change in mortgage loan officer...

Every company has a value proposition—what they’re really good at. At APM, our company is 100% focused on making our...

At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we...

Video is still the hot marketing medium of the moment, but just like everything else related to marketing, things with...

Mortgage marketing is always changing, and it’s important to keep things fresh for your audience and keep in mind...