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THE ART OF ORIGINATION

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Property-Specific Loan Programs and Financing Offered by APM

American Pacific Mortgage / Jun 6, 2022 8:00:00 AM
Not every buyer is in the market for a move-in-ready, single-family home. Just as each borrower has their own unique financial background, employment situation, and credit history, loan officers must also consider property types when matching customers with the mortgage that makes the most sense ...

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5 Ways to Improve the Online Presence of Your Mortgage Business

American Pacific Mortgage / Mar 28, 2022 8:00:00 AM
In the highly competitive mortgage industry, leads and prospects make a loan officer’s world go ’round. In today’s digital world, many mortgage leads are generated online. In fact, the NAR reports that 97% of homebuyers begin their search online. There are five simple strategies that loan officers ...

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Growth Is in Our DNA: How APM Helps Branch Managers and Loan Officers Scale and Grow Their Businesses

American Pacific Mortgage / Mar 4, 2022 8:00:00 AM
Every company has a value proposition—what they’re really good at. At APM, our company is 100% focused on making our branch managers and loan officers look good, and that commitment includes helping our producers scale and grow their businesses. In fact, at APM, we say that growth is in our DNA. ...

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Complete Guide to Loan Officer Business Planning

American Pacific Mortgage / Dec 10, 2021 8:00:00 AM
At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we encourage all mortgage loan officers to do the same. The more intentional we are with what we want to accomplish, the more likely we are to achieve our goals. In a rapidly changing ...

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Loan Officer Video Tips to Keep Your Audience Engaged

American Pacific Mortgage / Nov 30, 2021 8:00:00 AM
Video is still the hot marketing medium of the moment, but just like everything else related to marketing, things with video change fast. Here are some loan officer video tips to keep your audience engaged with your marketing. Mastering these techniques is important because the sooner you ...

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Mortgage Marketing Tips You Haven’t Tried

American Pacific Mortgage / Nov 16, 2021 8:00:00 AM
Mortgage marketing is always changing, and it’s important to keep things fresh for your audience and keep in mind what’s trending right now. Plus, switching things up keeps you interested in your marketing, too. Here are some mortgage marketing tips you haven’t tried that you should consider adding ...

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Loan Officer Tools to Increase Client Retention

American Pacific Mortgage / Nov 9, 2021 8:00:00 AM
As a loan officer, it’s time to start looking for strategic ways to position your business in 2022. What piece of the market share will you focus on in the New Year? And what loan officer tools will you leverage to gain a competitive edge, win the race to the consumer, and grow your business? The ...

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How APM Is Modernizing the Loan Production Process

American Pacific Mortgage / Oct 19, 2021 8:00:00 AM
There is a lot of excitement growing at APM, and it’s all about modernizing the loan experience for you and your customers. Last week, APM announced the rollout of project PRIMO—Production. Reimagined. Modernized. PRIMO is designed to holistically improve all aspects of the loan process at every ...

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How Lenders Can Still Compete Against Big Online Lenders

American Pacific Mortgage / Aug 10, 2021 10:32:28 AM
Marketing from online lenders is aggressive these days—a customer applies for a refi (or maybe even just looks up rates), and suddenly they’re getting FB ads and letters in the mail nonstop. How do you combat this kind of marketing and ensure that clients pay attention to you when they’re bombarded ...

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9 Ways to Stay Engaged with Past Clients After Loans are Sold

American Pacific Mortgage / Aug 4, 2021 8:00:00 AM
Once your client’s loan is sold off to a servicer, how do you keep that client engaged with you? It can be hard since many servicers are pretty aggressive when it comes to marketing to retain the customer. How do you make sure that YOU are the lender people remember for refinances, future ...

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    American Pacific Mortgage
    Corporate Office
    3000 Lava Ridge Court
    Suite 200
    Roseville, CA 95661
    916.960.1325

    NMLS CONSUMER ACCESS LINK: NMLS #1850
    All information contained herein is for informational purposes only and, while every effort has been made to ensure accuracy, no guarantee is expressed or implied. Any programs shown do not demonstrate all options or pricing structures. Rates, terms, programs and underwriting policies subject to change without notice. This is not an offer to extend credit or a commitment to lend. All loans subject to underwriting approval. Some products may not be available in all states and restrictions apply. Equal Housing Opportunity.

    Copyright © 2024 American Pacific Mortgage Corporation.

    Equal Housing Opportunity