Top 6 Loan Officer Strategies to Grow Your Customer Base Top 6 Loan Officer Strategies to Grow Your Customer Base
Marketing is a must for all industries, and this is especially true for a mortgage loan officer. Whether you are just...
How to Capitalize on the Loan Officer-Realtor Relationship How to Capitalize on the Loan Officer-Realtor Relationship
Cultivating strong loan officer and real estate agent relationships drives success for both parties. Realtors and loan...
Facebook Marketing for Loan Officers Facebook Marketing for Loan Officers
Facebook marketing is far from dead for loan officers, but the landscape has shifted. Facebook boasts over 3 billion...
9 Ways to Stay Engaged with Past Clients After Loans are Sold 9 Ways to Stay Engaged with Past Clients After Loans are Sold
Customer retention in the mortgage industry is more important now than ever. With interest rates trending down again,...
Competitive Loan Programs for Today’s Market Competitive Loan Programs for Today’s Market
In today’s housing market, loan officers need access to different types of loan programs and financing solutions that...
Property-Specific Loan Programs and Financing Offered by APM Property-Specific Loan Programs and Financing Offered by APM
Not every buyer is in the market for a move-in-ready, single-family home. Just as each borrower has their own unique...
Increasing the Lifetime Value of a Mortgage Customer Increasing the Lifetime Value of a Mortgage Customer
Nothing is more rewarding than closing a loan for a client. You’ve worked hard, provided top-notch customer service,...
Database Marketing for Mortgage Client Retention Database Marketing for Mortgage Client Retention
If you’re a mortgage loan officer and not nurturing your existing customers through database marketing, you’re missing...
5 Ways to Avoid Burnout as a Loan Officer 5 Ways to Avoid Burnout as a Loan Officer
In today’s mortgage market—or any mortgage market—good work-life balance is critical. Mortgage loan officer burnout is...
How to Perfect the Elevator Pitch for Loan Officers How to Perfect the Elevator Pitch for Loan Officers
You never know where your next loan closing will come from. It’s surprising how often a conversation can turn toward...