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THE ART OF ORIGINATION

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Facebook Marketing for Loan Officers

American Pacific Mortgage / May 18, 2022 11:00:00 AM
As of 2022, Facebook has more than 2.91 billion monthly active users, making it the most-used social platform on the planet. Love it or hate it, it’s the OG of social media, and the channel presents unlimited marketing opportunities for mortgage loan officers. The popularity of social media has ...

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Competitive Mortgage Loan Products for Today’s Market

American Pacific Mortgage / May 16, 2022 8:00:00 AM
In today’s highly competitive housing market, loan officers need access to financing solutions that go outside the box of conventional loans to fit each client’s unique situation. As the economy, the workforce, and the mortgage and real estate markets shift, it’s important to be armed with the ...

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How to Perfect the Elevator Pitch for Loan Officers

American Pacific Mortgage / May 9, 2022 8:00:00 AM
You never know where your next loan closing will come from. It’s surprising how often a conversation can turn toward buying a home. It could be at a friend’s barbeque, while dropping your kids off at daycare, at a chamber of commerce meeting, at a sporting event, or during a book club gathering. ...

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Keys to Creating Content

Aj Vaden / May 4, 2022 8:00:00 AM
Have you ever finished a personal development, motivational, inspirational book and thought, “That book could have been better”—but you weren’t sure exactly what it was that you didn’t love about it? Or have you ever seen a speaker and the feedback you had was, “They were funny and had great ...

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How to Capitalize on the Lender-Realtor Relationship

American Pacific Mortgage / Apr 15, 2022 8:00:00 AM
Every lender knows that developing good rapport with real estate agents is vital to success in the industry. Capitalizing on lender-realtor relationships in an ever-changing landscape is key, and it might take some thinking outside the box. That’s why we’ve put together a list of useful tips to ...

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5 Ways to Improve the Online Presence of Your Mortgage Business

American Pacific Mortgage / Mar 28, 2022 8:00:00 AM
In the highly competitive mortgage industry, leads and prospects make a loan officer’s world go ’round. In today’s digital world, many mortgage leads are generated online. In fact, the NAR reports that 97% of homebuyers begin their search online. There are five simple strategies that loan officers ...

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Personal Branding Is the New Trust Accelerator

Aj Vaden / Mar 14, 2022 8:00:00 AM
In the world today, there is too much commoditization and not enough uniqueness. I say it shouldn’t be that way. It definitely does not have to be that way. So let’s change it. Last month we previewed one of our proprietary processes called the Brand DNA Helix. It’s a series of six questions that ...

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Growth Is in Our DNA: How APM Helps Branch Managers and Loan Officers Scale and Grow Their Businesses

American Pacific Mortgage / Mar 4, 2022 8:00:00 AM
Every company has a value proposition—what they’re really good at. At APM, our company is 100% focused on making our branch managers and loan officers look good, and that commitment includes helping our producers scale and grow their businesses. In fact, at APM, we say that growth is in our DNA. ...

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Building Your Personal Brand

Aj Vaden / Feb 15, 2022 8:00:00 AM
Here’s the challenge with personal brands. Noise. There’s so much noise. And I want to describe to you something I call Sheahan’s Wall, because I originally heard this concept from a guy named Peter Sheahan. He talks about how there’s this invisible wall. On one side of any industry, some people ...

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How To Get Mortgage Referrals and Build a Referral Network

American Pacific Mortgage / Feb 7, 2022 8:00:00 AM
A successful loan officer relies on referrals as a source of business. There are some simple strategies that will help you maximize your referral partners to keep steady business coming in. Remember, it’s more cost effective to work a warm referral than it is to work a cold lead. So it’s wise to ...

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