Loan Officer Marketing to Gen Z Home Buyers Loan Officer Marketing to Gen Z Home Buyers
As Generation Z enters young adulthood, they become prime potential clients for your mortgage business. Learn who Gen Z...
Midyear Mortgage Loan Officer Business Planning Midyear Mortgage Loan Officer Business Planning
At APM we say, “We’re 100% focused on making our branches and loan originators look good.” One of the ways we do that...
Loan Officer Video Marketing 101 Loan Officer Video Marketing 101
Video marketing can be an effective tool for a mortgage loan officer to grow their business. Sharing informative video...
5 Mortgage Loan Officer Strategies for Today's Market 5 Mortgage Loan Officer Strategies for Today's Market
Whether you’re working with a first-time buyer or a move-up buyer, it’s a must to provide financing options and...
Build the Ultimate Mortgage Marketing Plan Build the Ultimate Mortgage Marketing Plan
Having a clear mortgage marketing plan is essential for increasing exposure, maintaining an online presence, creating...
Building a Personal Brand: How to Market as a Loan Officer Building a Personal Brand: How to Market as a Loan Officer
If a client or real estate agent hasn’t worked with you before, how you present yourself online and to the world gives...
Customer Experience Strategy: Create Superfans for Your Mortgage Business Customer Experience Strategy: Create Superfans for Your Mortgage Business
Award-winning entrepreneur, author, and keynote speaker Brittany Hodak recently spoke to APM’s loan officers about her...
5 Marketing Ideas for Mortgage Loan Officers in 2023 5 Marketing Ideas for Mortgage Loan Officers in 2023
The past year’s rising interest rates and economic uncertainty have caused buyers to pause their homebuying plans. But...
5 Things a Loan Officer Can Be Grateful for This Year 5 Things a Loan Officer Can Be Grateful for This Year
The past three years have been quite the ride in the mortgage industry! As loan officers experienced record volume in...
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Mortgage Loan Officer Strategies for a Changing Market Mortgage Loan Officer Strategies for a Changing Market
As expected, the time has come for a market shift. A changing market calls for a change in mortgage loan officer...