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THE ART OF ORIGINATION

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How Technology Improves the Human Experience and Connection

There’s no doubt that mortgage technology can improve a customer’s experience throughout the loan process, creating ease and efficiency during an otherwise cumbersome transaction. Technology allows you to stay connected through convenient forms of communication like video email, text messaging and ...

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How to Increase Loan Officer Lead Generation

We’re thrilled to have had a chance to interview Dustin Sheppard, a leader at APM, tasked with driving our key strategy related to consumer acquisition. In his day job, Dustin runs Element Mortgage, a division of American Pacific Mortgage, with branches in California, Hawaii, Washington and ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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5 Ways to Stand Out as a Mortgage Loan Officer in 2025
5 Ways to Stand Out as a Mortgage Loan Officer in 2025
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RECENT POSTS

5 Signs It May Be Time to Move Mortgage Companies
5 Signs It May Be Time to Move Mortgage Companies
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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30 Mortgage Marketing Ideas for Social Media
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