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THE ART OF ORIGINATION

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9 Ways to Stay Engaged with Past Clients After Loans are Sold

American Pacific Mortgage / Aug 4, 2021 8:00:00 AM
Once your client’s loan is sold off to a servicer, how do you keep that client engaged with you? It can be hard since many servicers are pretty aggressive when it comes to marketing to retain the customer. How do you make sure that YOU are the lender people remember for refinances, future ...

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How Loan Officers Can Help Borrowers in a Hot Real Estate Market

American Pacific Mortgage / Jul 12, 2021 8:00:00 AM
In today’s hot housing market, with many properties selling above their asking prices, how can you help borrowers understand and navigate the competitive environment? It all comes down to being a trusted advisor to your clients and having the know-how to guide them through the process of buying a ...

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7 Strategies to Help Buyers Win Bidding Wars

American Pacific Mortgage / Jul 1, 2021 8:00:00 AM
In today’s market, bidding wars have become the norm. Understanding this process and how to make a strong, confident offer can be overwhelming for homebuyers who aren’t quite sure how to navigate this hot market. A little bit of education paired with some strategy on your part can help your clients ...

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6 Strategies to Help You Win More Mortgage Clients and Referral Partners

American Pacific Mortgage / Jun 4, 2021 1:41:03 PM
There’s a transition happening in the mortgage industry. We all feel it and know this year will be different. Refinances aren’t falling from the sky, and while we may get a few more opportunities, we are ultimately headed towards what is primarily a (very competitive) purchase market. Now is the ...

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7 Ways to Increase Your Mortgage Referral Business

American Pacific Mortgage / Jun 1, 2021 7:18:00 AM
It’s June, and we’re officially halfway through 2021. Now is the perfect time to conduct a mid-year evaluation of your business plan and referral partner relationships to make sure your business is operating at its full potential. Part of evaluating your current relationships is looking for ways ...

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APM is 100% Focused on Making Loan Officers Look Good

American Pacific Mortgage / May 5, 2021 8:52:22 AM
At APM, we are focused on you. You, the loan originator, loan officer, mortgage advisor—whatever the title, your brand is our focus. In fact, our company position statement is that we are 100% focused on making our branch managers and loan officers look good. We wake up every day with one thought: ...

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Increasing the Lifetime Value of a Mortgage Customer

American Pacific Mortgage / Apr 15, 2021 8:00:00 AM
There’s nothing more rewarding than closing a loan for a client. You’ve worked hard, provided top-notch customer service, and now you’re done—right? Off they go without another thought. If that’s how you’re doing things as a mortgage lender, it’s time to take a step back and think about the ...

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How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience

American Pacific Mortgage / Mar 30, 2021 11:35:00 AM
In today’s fast-paced world, you need savvy mortgage technology to help grow your business and close more loans and own the customer experience. APM provides access to a cutting-edge technology to assist our loan officers in reaching the consumer and their referral partners easily and efficiently. ...

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APM Helps Loan Officers Win at Mortgage Social Media

American Pacific Mortgage / Mar 1, 2021 9:25:36 AM
If you’re like most loan officers, you know you should be active on social media, since that’s where so many past, current, and potential future clients spend time each day. What you might not be so sure of is exactly how you’re going to find time to execute a mortgage social media strategy while ...

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How to Leverage Different Social Media Platforms for the Mortgage Industry

American Pacific Mortgage / Mar 1, 2021 8:08:56 AM
There are so many social media platforms out there these days, it can be overwhelming to know how to use each one to your best advantage. Do you dust off your dance moves and TikTok with the best of them or spend your time and efforts nurturing your Facebook followers? If you’re confused about ...

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