The Art of Origination Blog

At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we...

Video is still the hot marketing medium of the moment, but just like everything else related to marketing, things with...

Mortgage marketing is always changing, and it’s important to keep things fresh for your audience and keep in mind...

As a loan officer, it’s time to start looking for strategic ways to position your business in 2022. What piece of the...

There is a lot of excitement growing at APM, and it’s all about modernizing the loan experience for you and your...

National Hispanic Heritage Month is held each year from September 15 to October 15, celebrating the culture and...

Marketing from online lenders is aggressive these days—a customer applies for a refi (or maybe even just looks up...

In today’s hot housing market, with many properties selling above their asking prices, how can you help borrowers...

In today’s market, bidding wars have become the norm. Understanding this process and how to make a strong, confident...

There’s a transition happening in the mortgage industry. We all feel it and know this year will be different....