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THE ART OF ORIGINATION

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Content Marketing for Loan Officers

American Pacific Mortgage / Aug 1, 2022 11:00:00 AM
Social media has become a regular pastime for people of all ages, and every marketer knows that these platforms are prime spots for reaching your target audience and driving traffic to your business. Making the most of social media marketing for loan officers is all about the content you post. Read ...

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Professional Development: 6 Pillars of a Successful Mindset

American Pacific Mortgage / Jul 8, 2022 8:00:00 AM
What are the best practices for building, fostering, and maintaining a winning mindset in a challenging environment? APM Chairman Kurt Reisig—often referred to as your “loan warrior”—shares his practices for creating a strong and successful mindset. Pillar 1: Intention and Goals Be intentional ...

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Keys to Creating Content

Aj Vaden / May 4, 2022 8:00:00 AM
Have you ever finished a personal development, motivational, inspirational book and thought, “That book could have been better”—but you weren’t sure exactly what it was that you didn’t love about it? Or have you ever seen a speaker and the feedback you had was, “They were funny and had great ...

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5 Ways to Improve the Online Presence of Your Mortgage Business

American Pacific Mortgage / Mar 28, 2022 8:00:00 AM
In the highly competitive mortgage industry, leads and prospects make a loan officer’s world go ’round. In today’s digital world, many mortgage leads are generated online. In fact, the NAR reports that 97% of homebuyers begin their search online. There are five simple strategies that loan officers ...

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Personal Branding Is the New Trust Accelerator

Aj Vaden / Mar 14, 2022 8:00:00 AM
In the world today, there is too much commoditization and not enough uniqueness. I say it shouldn’t be that way. It definitely does not have to be that way. So let’s change it. Last month we previewed one of our proprietary processes called the Brand DNA Helix. It’s a series of six questions that ...

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Growth Is in Our DNA: How APM Helps Branch Managers and Loan Officers Scale and Grow Their Businesses

American Pacific Mortgage / Mar 4, 2022 8:00:00 AM
Every company has a value proposition—what they’re really good at. At APM, our company is 100% focused on making our branch managers and loan officers look good, and that commitment includes helping our producers scale and grow their businesses. In fact, at APM, we say that growth is in our DNA. ...

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Building Your Personal Brand

Aj Vaden / Feb 15, 2022 8:00:00 AM
Here’s the challenge with personal brands. Noise. There’s so much noise. And I want to describe to you something I call Sheahan’s Wall, because I originally heard this concept from a guy named Peter Sheahan. He talks about how there’s this invisible wall. On one side of any industry, some people ...

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What Is a Personal Brand, and Why Do You Need One?

Aj Vaden / Jan 20, 2022 4:57:08 PM
If you were to ask five friends, “In one word, what do you think of when you think of me?” would you get five completely different responses? Perhaps. Or maybe you’d get five different responses, but they all fall under the same theme. If they do, chances are that’s your personal brand. Now, what ...

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How APMCares Gave Back in 2021

American Pacific Mortgage / Dec 20, 2021 8:00:00 AM
As 2021 comes to a close, we’re taking a look back at how APM’s nonprofit entity, APMCares, has made a difference in our local communities. Powered by voluntary employee financial and time donations, APMCares is committed to serving the needs of individuals, families, and communities where we live ...

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Complete Guide to Loan Officer Business Planning

American Pacific Mortgage / Dec 10, 2021 8:00:00 AM
At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we encourage all mortgage loan officers to do the same. The more intentional we are with what we want to accomplish, the more likely we are to achieve our goals. In a rapidly changing ...

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    All information contained herein is for informational purposes only and, while every effort has been made to ensure accuracy, no guarantee is expressed or implied. Any programs shown do not demonstrate all options or pricing structures. Rates, terms, programs and underwriting policies subject to change without notice. This is not an offer to extend credit or a commitment to lend. All loans subject to underwriting approval. Some products may not be available in all states and restrictions apply. Equal Housing Opportunity.

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