Marketing
That Drives
Growth
Tools, content, and coaching that help you close more loans.
We’re here to help you stand out, build your brand, and close more loans.
At APM, we believe your marketing should do more than look good. It should drive measurable results. That’s why our in-house marketing team equips every loan officer with the strategies, tools, and campaigns they need to generate leads, strengthen referral relationships, and grow their business.
What APM Offers:
Our automated email campaigns in Total Expert keep you top of mind with clients and referral partners at every stage of the homeownership journey.
- Drip campaigns for first-time homebuyers
- 2 monthly consumer newsletters and 2 weekly realtor newsletters
- Consumer Intelligence triggers for rate, credit pulls, equity and more
- Automated loan milestone updates for all parties to the transaction
Why it matters: You’ll never miss an opportunity to nurture a lead or re-engage a past client.
Support
We make social media easy — so you can stay visible without spending hours creating content.
- Automated posting and scheduling to Facebook, Instagram, and LinkedIn
- Pre-approved content libraries updated weekly
- Video scripts and editing support to help you stand out on camera
- Integrated and optional tools available to improve engagment and consistency
Why it matters: Your personal brand grows while you stay focused on originating
Marketing
Build stronger referral relationships and capture more leads with our event and co-marketing resources.
- Professionally designed, co-branded flyers and presentations
- Realtor education decks and buyer workshop slide sets
- Lead capture apps for open houses, workshops, and community events
- Creative campaign strategies to set you apart from competitors
Why it matters: You’ll walk into every event or meeting looking polished, prepared, and ready to win business.
Coaching
Our marketing team doesn’t just hand you tools — we train you to use them effectively.
- Regular Power Hours where you can get live answers and best practices
- Step-by-step onboarding support
- Social media coaching to help you turn likes into leads
- One-on-one guidance for building your personal brand
Why it matters: You’ll always know how to use the latest tools and trends to your advantage.
Content
We’ve built a library of marketing assets you can grab anytime, anywhere.
- Plug-and-play email templates
- Ready-to-use social posts and stories
- Product flyers and eBooks for niche loan programs
- Guides and checklists to simplify client conversations
Why it matters: You’ll spend less time creating content and more time closing loans.
Your Success Is Our Mission
Whether you need a campaign, an event boost, or a brand-new idea — our marketing team is your partner in growth. We’re 100% focused on making you look good, generate leads, and build the kind of business that keeps clients and referral partners coming back.
Frequently Asked Questions
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Loan officers at APM gain access to a robust library of marketing tools and resources, including compliant campaigns, customizable templates, social media solutions, co-branded materials, and event support materials. These tools are built to help you increase visibility, nurture your database, and strengthen referral relationships. The APM Marketing team provides guidance and ready-made assets, while giving you the autonomy to implement marketing strategies that fit your business.
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Yes. APM gives loan officers access to tools and resources that make social media easy to manage. Through our SocialCoach platform, you can use pre-approved content, automated posting, video scripts, editing support, and weekly coaching sessions to stay visible and consistent. You’ll also find thousands of graphics, captions, and platform recommendations inside Total Expert for individual posting and scheduling. These tools simplify the process while allowing you to control your personal brand and message.
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APM provides professionally designed, ready-to-use materials that support your referral outreach, without taking over your relationship-building. You’ll have access to single- and co-branded flyers, agent presentations, educational guides, eBooks, open house resources, and marketing campaigns built specifically to engage real estate agents and referral partners. These assets help you show value, stay top of mind, and elevate your professional presence.
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APM offers ongoing access to training, including Marketing Power Hours, onboarding support, and social media coaching. Our marketing team teaches you how to use each tool effectively, how to customize content for your brand, and how to turn online engagement into real production results. You receive guidance, strategy, and best practices, but you maintain control over your marketing execution.
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Absolutely. APM provides a robust on-demand marketing library featuring customizable templates, product flyers, eBooks, social media graphics, guides, and presentation materials. You can launch content anytime from anywhere, giving you flexibility and control over your marketing.
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Loan officers gain access to an integrated suite of marketing tools, including:
- Total Expert for email journeys, flyers, landing pages, social graphics, and event support
- SocialCoach for automated social media posting, scripts, coaching, and video tools
- Additional resources, such as content libraries, captions, and audience recommendations
These tools are designed to help you scale your marketing efficiently while maintaining your personal brand.
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APM’s marketing ecosystem helps you stay consistently in front of your audience through automated nurture campaigns, branding, educational content, and high-quality marketing assets. By combining ongoing visibility with relevant messaging, you stay top of mind with clients and referral partners, supporting stronger relationships, repeat business, and increased conversions.
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Yes. APM offers event marketing resources such as customizable presentation decks, co-branded materials, lead-capture tools, and promotional assets. You choose how to use them, whether hosting workshops, agent trainings, lunch-and-learns, or community events. These tools help you elevate your presence without requiring full event coordination from our team.
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APM’s marketing team updates and releases new content every month, aligned with market conditions, seasonal opportunities, and industry trends. Each monthly rollout includes a theme, updated campaigns, and a curated library of existing assets, giving you an organized, easy-to-use collection of client-ready, compliant materials that stay relevant throughout the year.
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Simply fill out the contact form on this page. Our recruiting team will connect with you to walk through APM’s marketing tools, platforms, and resources, and show how they can help you grow your business, strengthen your brand, and operate more efficiently.
Ready to Fuel Your Growth?
If you’re a loan officer looking for a company that invests in your success, let’s talk.
Contact us today and see how we can help you stand out, build your brand, and close more loans.