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The Art of Origination Blog

    5 Min Read
    7 Ways to Increase Your Mortgage Referral Business 7 Ways to Increase Your Mortgage Referral Business

    It’s June, and we’re officially halfway through 2021. Now is the perfect time to conduct a mid-year evaluation of your...

    5 Min Read
    APM is 100% Focused on Making Loan Officers Look Good APM is 100% Focused on Making Loan Officers Look Good

    At APM, we are focused on you. You, the loan originator, loan officer, mortgage advisor—whatever the title, your brand...

    5 Min Read
    How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience

    In today’s fast-paced world, you need savvy mortgage technology to help grow your business and close more loans and own...

    3 Min Read
    APM Helps Loan Officers Win at Mortgage Social Media APM Helps Loan Officers Win at Mortgage Social Media

    If you’re like most loan officers, you know you should be active on social media, since that’s where so many past,...

    7 Min Read
    How to Leverage Different Social Media Platforms for the Mortgage Industry How to Leverage Different Social Media Platforms for the Mortgage Industry

    There are so many social media platforms out there these days, it can be overwhelming to know how to use each one to...

    4 Min Read
    Re-Engage Past Clients and Fill Your Loan Pipeline Re-Engage Past Clients and Fill Your Loan Pipeline

    Do you have a plan to re-engage past clients you’ve done business with? Unlike cold leads, these are people who already...

    5 Min Read
    Year-end Business Planning Tip: Evaluate Your Mortgage Marketing Year-end Business Planning Tip: Evaluate Your Mortgage Marketing

    Mortgage marketing is one of those things you can easily throw money at (because you know how important it is) without...

    5 Min Read
    How Year-end Business Financial Planning Impacts Your 2021 How Year-end Business Financial Planning Impacts Your 2021

    If 2020 has taught us anything, it’s that you simply cannot be too prepared. That goes double for your year-end...

    6 Min Read
    Year-end Business Planning Tip:  Evaluation of Yourself and Your Team Year-end Business Planning Tip:  Evaluation of Yourself and Your Team

    Here we are, nearing the end of 2020. How would you rate 2020? Do you want more years like this one? We’ve heard from...

    4 Min Read
    Why Q4 Planning for Your Mortgage Business is So Important Why Q4 Planning for Your Mortgage Business is So Important

    This time of year is busy with the holidays, and of course, business as usual—that’s even more true in 2020. But Q4...

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