The Art of Origination Blog
7 Ways to Increase Your Mortgage Referral Business 7 Ways to Increase Your Mortgage Referral Business
It’s June, and we’re officially halfway through 2021. Now is the perfect time to conduct a mid-year evaluation of your...
APM is 100% Focused on Making Loan Officers Look Good APM is 100% Focused on Making Loan Officers Look Good
At APM, we are focused on you. You, the loan originator, loan officer, mortgage advisor—whatever the title, your brand...
How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience
In today’s fast-paced world, you need savvy mortgage technology to help grow your business and close more loans and own...
APM Helps Loan Officers Win at Mortgage Social Media APM Helps Loan Officers Win at Mortgage Social Media
If you’re like most loan officers, you know you should be active on social media, since that’s where so many past,...
How to Leverage Different Social Media Platforms for the Mortgage Industry How to Leverage Different Social Media Platforms for the Mortgage Industry
There are so many social media platforms out there these days, it can be overwhelming to know how to use each one to...
Re-Engage Past Clients and Fill Your Loan Pipeline Re-Engage Past Clients and Fill Your Loan Pipeline
Do you have a plan to re-engage past clients you’ve done business with? Unlike cold leads, these are people who already...
Year-end Business Planning Tip: Evaluate Your Mortgage Marketing Year-end Business Planning Tip: Evaluate Your Mortgage Marketing
Mortgage marketing is one of those things you can easily throw money at (because you know how important it is) without...
How Year-end Business Financial Planning Impacts Your 2021 How Year-end Business Financial Planning Impacts Your 2021
If 2020 has taught us anything, it’s that you simply cannot be too prepared. That goes double for your year-end...
Year-end Business Planning Tip: Evaluation of Yourself and Your Team Year-end Business Planning Tip: Evaluation of Yourself and Your Team
Here we are, nearing the end of 2020. How would you rate 2020? Do you want more years like this one? We’ve heard from...
Why Q4 Planning for Your Mortgage Business is So Important Why Q4 Planning for Your Mortgage Business is So Important
This time of year is busy with the holidays, and of course, business as usual—that’s even more true in 2020. But Q4...