APM is 100% Focused on Making Loan Officers Look Good
American Pacific Mortgage / May 5, 2021 8:52:22 AM
At APM, we are focused on you. You, the loan originator, loan officer, mortgage advisor—whatever the title, your brand is our focus. In fact, our company position statement is that we are 100% focused on making our branch managers and loan officers look good. We wake up every day with one thought: ...
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How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience
American Pacific Mortgage / Mar 30, 2021 11:35:00 AM
In today’s fast-paced world, you need savvy mortgage technology to help grow your business and close more loans and own the customer experience. APM provides access to a cutting-edge technology to assist our loan officers in reaching the consumer and their referral partners easily and efficiently. ...
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APM Helps Loan Officers Win at Mortgage Social Media
American Pacific Mortgage / Mar 1, 2021 9:25:36 AM
If you’re like most loan officers, you know you should be active on social media, since that’s where so many past, current, and potential future clients spend time each day. What you might not be so sure of is exactly how you’re going to find time to execute a mortgage social media strategy while ...
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How to Leverage Different Social Media Platforms for the Mortgage Industry
American Pacific Mortgage / Mar 1, 2021 8:08:56 AM
There are so many social media platforms out there these days, it can be overwhelming to know how to use each one to your best advantage. Do you dust off your dance moves and TikTok with the best of them or spend your time and efforts nurturing your Facebook followers? If you’re confused about ...
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Re-Engage Past Clients and Fill Your Loan Pipeline
American Pacific Mortgage / Feb 5, 2021 7:53:16 AM
Do you have a plan to re-engage past clients you’ve done business with? Unlike cold leads, these are people who already know you. And as long as the transaction went well, they already like and trust you. In fact, you are already over the first few hurdles to getting someone to do business with ...
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Year-end Business Planning Tip: Evaluate Your Mortgage Marketing
American Pacific Mortgage / Dec 10, 2020 1:04:38 PM
Mortgage marketing is one of those things you can easily throw money at (because you know how important it is) without ever carving out the time to evaluate what that marketing is actually doing for your business. While that’s understandable, especially in a busy year like 2020, analyzing your ...
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How Year-end Business Financial Planning Impacts Your 2021
American Pacific Mortgage / Dec 1, 2020 8:59:25 AM
If 2020 has taught us anything, it’s that you simply cannot be too prepared. That goes double for your year-end business financial planning. It’s almost certainly far from the sexiest topic on your mind this time of year (no judgement if it is), but it is definitely one of the most necessary. ...
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Year-end Business Planning Tip: Evaluation of Yourself and Your Team
American Pacific Mortgage / Nov 19, 2020 11:26:27 AM
Here we are, nearing the end of 2020. How would you rate 2020? Do you want more years like this one? We’ve heard from many loan officers that they haven’t had a chance to come up for air and that the business just keeps coming. This is a great problem to have, but don’t forget to carve out some ...
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Why Q4 Planning for Your Mortgage Business is So Important
American Pacific Mortgage / Oct 21, 2020 3:53:21 AM
This time of year is busy with the holidays, and of course, business as usual—that’s even more true in 2020. But Q4 planning for your mortgage business is important, and it’s worth taking some time to really focus on it rather than letting it slide during the end-of-the-year hustle. Here are some ...
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Tax Planning Strategies for Your Mortgage Business
American Pacific Mortgage / Oct 7, 2020 9:58:52 AM
That’s right, it’s time to talk about every loan officer’s favorite subject—tax planning strategies for your mortgage business! While this is not the most exciting topic, it’s important because what you do now can help you save on taxes by reducing your taxable income, and sometimes, even your tax ...
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