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American Pacific Mortgage

Recent Posts

How Lenders Can Still Compete Against Big Online Lenders

Marketing from online lenders is aggressive these days—a customer applies for a refi (or maybe even just looks up rates), and suddenly they’re getting FB ads and letters in the mail nonstop. How do you combat this kind of marketing and ensure that clients pay attention to you when they’re bombarded ...

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How Loan Officers Can Help Borrowers in a Hot Real Estate Market

In today’s hot housing market, with many properties selling above their asking prices, how can you help borrowers understand and navigate the competitive environment? It all comes down to being a trusted advisor to your clients and having the know-how to guide them through the process of buying a ...

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7 Strategies to Help Buyers Win Bidding Wars

In today’s market, bidding wars have become the norm. Understanding this process and how to make a strong, confident offer can be overwhelming for homebuyers who aren’t quite sure how to navigate this hot market. A little bit of education paired with some strategy on your part can help your clients ...

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6 Strategies to Help You Win More Mortgage Clients and Referral Partners

There’s a transition happening in the mortgage industry. We all feel it and know this year will be different. Refinances aren’t falling from the sky, and while we may get a few more opportunities, we are ultimately headed towards what is primarily a (very competitive) purchase market. Now is the ...

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7 Ways to Increase Your Mortgage Referral Business

It’s June, and we’re officially halfway through 2021. Now is the perfect time to conduct a mid-year evaluation of your business plan and referral partner relationships to make sure your business is operating at its full potential. Part of evaluating your current relationships is looking for ways ...

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APM is 100% Focused on Making Loan Officers Look Good

At APM, we are focused on you. You, the loan originator, loan officer, mortgage advisor—whatever the title, your brand is our focus. In fact, our company position statement is that we are 100% focused on making our branch managers and loan officers look good. We wake up every day with one thought: ...

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How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience

In today’s fast-paced world, you need savvy mortgage technology to help grow your business and close more loans and own the customer experience. APM provides access to a cutting-edge technology to assist our loan officers in reaching the consumer and their referral partners easily and efficiently. ...

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APM Helps Loan Officers Win at Mortgage Social Media

If you’re like most loan officers, you know you should be active on social media, since that’s where so many past, current, and potential future clients spend time each day. What you might not be so sure of is exactly how you’re going to find time to execute a mortgage social media strategy while ...

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How to Leverage Different Social Media Platforms for the Mortgage Industry

There are so many social media platforms out there these days, it can be overwhelming to know how to use each one to your best advantage. Do you dust off your dance moves and TikTok with the best of them or spend your time and efforts nurturing your Facebook followers? If you’re confused about ...

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Re-Engage Past Clients and Fill Your Loan Pipeline

Do you have a plan to re-engage past clients you’ve done business with? Unlike cold leads, these are people who already know you. And as long as the transaction went well, they already like and trust you. In fact, you are already over the first few hurdles to getting someone to do business with ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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5 Ways to Stand Out as a Mortgage Loan Officer in 2025
5 Ways to Stand Out as a Mortgage Loan Officer in 2025
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RECENT POSTS

Fuel Your Future: How APM Helps Loan Officers Grow
Fuel Your Future: How APM Helps Loan Officers Grow
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5 Signs It May Be Time to Move Mortgage Companies
5 Signs It May Be Time to Move Mortgage Companies
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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