We are about to say goodbye to 2011 and welcome 2012. Over the last year the mortgage industry has gone through numerous changes, most notably compensation reform. Now that the dust has begun to settle, it is time to plan a growth strategy for 2012. Building an origination team and using the right tools can have positive impact on your company’s bottom line.

As mortgage bankers continue to do more of their job outside the confines of their office, American Pacific Mortgage (APM) is launching APMConnect, a new a new marketing platform which includes a web based marketing engineand mobile phone app for both iOS (iPhone) and Android based phones. The app will launch November 1, 2011. A first-of-its-kind mobile platform, APMConnect will keep loan originators connected to their home offices, realtors and customers from wherever they are. The app gives loan originators the ability to access and order customized marketing materials and promotional company items, while giving customers and realtors access to mortgage calculators, educational videos and a tool that helps map a route between open houses.