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The Art of Origination Blog

    8 Min Read
    30 Mortgage Marketing Ideas for Social Media 30 Mortgage Marketing Ideas for Social Media

    Having a well-rounded social media marketing strategy is essential for mortgage brokers, loan officers, real estate...

    6 Min Read
    A Guide to Mortgage Loan Officer Marketing A Guide to Mortgage Loan Officer Marketing

    Marketing is a must for business success as a mortgage loan officer. But keeping up with the latest marketing trends...

    4 Min Read
    5 Mortgage Loan Officer Strategies for Today's Market 5 Mortgage Loan Officer Strategies for Today's Market

    Whether you’re working with a first-time buyer or a move-up buyer, it’s a must to provide financing options and...

    8 Min Read
    Build the Ultimate Mortgage Marketing Plan Build the Ultimate Mortgage Marketing Plan

    Having a clear mortgage marketing plan is essential for increasing exposure, maintaining an online presence, creating...

    4 Min Read
    Customer Experience Strategy: Create Superfans for Your Mortgage Business Customer Experience Strategy: Create Superfans for Your Mortgage Business

    Award-winning entrepreneur, author, and keynote speaker Brittany Hodak recently spoke to APM’s loan officers about her...

    6 Min Read
    5 Marketing Ideas for Mortgage Loan Officers in 2023 5 Marketing Ideas for Mortgage Loan Officers in 2023

    The past year’s rising interest rates and economic uncertainty have caused buyers to pause their homebuying plans. But...

    4 Min Read
    5 Things a Loan Officer Can Be Grateful for This Year 5 Things a Loan Officer Can Be Grateful for This Year

    The past three years have been quite the ride in the mortgage industry! As loan officers experienced record volume in...

    4 Min Read
    Mortgage Loan Officer Strategies for a Changing Market Mortgage Loan Officer Strategies for a Changing Market

    As expected, the time has come for a market shift. A changing market calls for a change in mortgage loan officer...

    5 Min Read
    Content Marketing for Loan Officers Content Marketing for Loan Officers

    Social media has become a regular pastime for people of all ages, and every marketer knows that these platforms are...

    4 Min Read
    Loan Officer Video Tips to Keep Your Audience Engaged Loan Officer Video Tips to Keep Your Audience Engaged

    Video is still the hot marketing medium of the moment, but just like everything else related to marketing, things with...

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