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THE ART OF ORIGINATION

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30 Mortgage Marketing Ideas for Social Media

Having a well-rounded social media marketing strategy is essential for mortgage brokers, loan officers, real estate agents, and mortgage companies looking to connect with potential clients and build long-lasting relationships. With millions of active social media users across various social media ...

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The Importance of Loan Officer Business Planning

Let’s be honest: 2024 may have been a challenging year for many mortgage loan originators. But taking a moment to reflect on your business performance—celebrating the wins and learning from the hurdles—can set you up for even greater success in the year ahead. Of course, many factors are out of a ...

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Getting Started with Mortgage Lead Generation

Research shows that consumers will choose the first or second person they speak with. So to stand out and reach the consumer first, loan originators need an effective marketing strategy that generates mortgage leads. Lead generation keeps your mortgage business thriving and should be a key focus of ...

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A Guide to Mortgage Loan Officer Marketing

Marketing is a must for business success as a mortgage loan officer. But keeping up with the latest marketing trends and deciding where to focus your efforts to maximize results can be overwhelming. These are the three most common questions we get asked: Where should I show up (platforms)? How ...

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Loan Officer Marketing to Gen Z Home Buyers

As Generation Z enters young adulthood, they become prime potential clients for your mortgage business. Learn who Gen Z is, where they are in their financial journey, and some best practices for loan officer marketing to the next generation of homebuyers. Who Is Gen Z? There are baby boomers, then ...

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5 Marketing Ideas for Mortgage Loan Officers in 2023

The past year’s rising interest rates and economic uncertainty have caused buyers to pause their homebuying plans. But those same prospects may not want to sit on the sidelines for another year. That means 2023 could be a good one for your mortgage business, especially if you increase your ...

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Content Marketing for Loan Officers

Social media has become a regular pastime for people of all ages, and every marketer knows that these platforms are prime spots for reaching your target audience and driving traffic to your business. Making the most of social media marketing for loan officers is all about the content you post. Read ...

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Mortgage Marketing Tips You Haven’t Tried

Mortgage marketing is always changing, and it’s important to keep things fresh for your audience and keep in mind what’s trending right now. Plus, switching things up keeps you interested in your marketing, too. Here are some mortgage marketing tips you haven’t tried that you should consider adding ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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5 Ways to Stand Out as a Mortgage Loan Officer in 2025
5 Ways to Stand Out as a Mortgage Loan Officer in 2025
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RECENT POSTS

Fuel Your Future: How APM Helps Loan Officers Grow
Fuel Your Future: How APM Helps Loan Officers Grow
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5 Signs It May Be Time to Move Mortgage Companies
5 Signs It May Be Time to Move Mortgage Companies
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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