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THE ART OF ORIGINATION

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Content Marketing for Loan Officers

Social media has become a regular pastime for people of all ages, and every marketer knows that these platforms are prime spots for reaching your target audience and driving traffic to your business. Making the most of social media marketing for loan officers is all about the content you post. Read ...

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Mortgage Marketing Tips You Haven’t Tried

Mortgage marketing is always changing, and it’s important to keep things fresh for your audience and keep in mind what’s trending right now. Plus, switching things up keeps you interested in your marketing, too. Here are some mortgage marketing tips you haven’t tried that you should consider adding ...

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How APM Is Modernizing the Loan Production Process

There is a lot of excitement growing at APM, and it’s all about modernizing the loan experience for you and your customers. Last week, APM announced the rollout of project PRIMO—Production. Reimagined. Modernized. PRIMO is designed to holistically improve all aspects of the loan process at every ...

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How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience

In today’s fast-paced world, you need savvy mortgage technology to help grow your business and close more loans and own the customer experience. APM provides access to a cutting-edge technology to assist our loan officers in reaching the consumer and their referral partners easily and efficiently. ...

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How Technology Improves the Human Experience and Connection

There’s no doubt that mortgage technology can improve a customer’s experience throughout the loan process, creating ease and efficiency during an otherwise cumbersome transaction. Technology allows you to stay connected through convenient forms of communication like video email, text messaging and ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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5 Ways to Stand Out as a Mortgage Loan Officer in 2024
5 Ways to Stand Out as a Mortgage Loan Officer in 2024
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RECENT POSTS

How to Manage Online Mortgage Reviews
How to Manage Online Mortgage Reviews
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As a Mortgage Loan Originator, Who You Work For Matters
As a Mortgage Loan Originator, Who You Work For Matters
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Getting Started with Mortgage Lead Generation
Getting Started with Mortgage Lead Generation
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