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The Art of Origination Blog

    4 Min Read
    Goal-Setting Tips for Loan Officers: 90-Day Goals Goal-Setting Tips for Loan Officers: 90-Day Goals

    Why 90-Day Business Planning Matters for Loan Officers At American Pacific Mortgage (APM), we believe success starts...

    7 Min Read
    Complete Guide to Loan Officer Business Planning Complete Guide to Loan Officer Business Planning

    At APM, we dedicate time each year to strategic planning, focusing on how to succeed in the coming year, and we...

    5 Min Read
    The Importance of Loan Officer Business Planning The Importance of Loan Officer Business Planning

    The mortgage industry is cyclical, and the last several years have been challenging for many branch managers and...

    4 Min Read
    Increasing the Lifetime Value of a Mortgage Customer Increasing the Lifetime Value of a Mortgage Customer

    Nothing is more rewarding than closing a loan for a client. You’ve worked hard, provided top-notch customer service,...

    4 Min Read
    ​​​​​​Midyear Mortgage Loan Officer Business Planning ​​​​​​Midyear Mortgage Loan Officer Business Planning

    At APM we say, “We’re 100% focused on making our branches and loan originators look good.” One of the ways we do that...

    5 Min Read
    APM is 100% Focused on Making Loan Officers Look Good APM is 100% Focused on Making Loan Officers Look Good

    At APM, we are focused on you. You, the loan originator, loan officer, mortgage advisor—whatever the title, your brand...

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