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THE ART OF ORIGINATION

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Aj Vaden

Recent Posts

Keys to Creating Content

Have you ever finished a personal development, motivational, inspirational book and thought, “That book could have been better”—but you weren’t sure exactly what it was that you didn’t love about it? Or have you ever seen a speaker and the feedback you had was, “They were funny and had great ...

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Personal Branding Is the New Trust Accelerator

In the world today, there is too much commoditization and not enough uniqueness. I say it shouldn’t be that way. It definitely does not have to be that way. So let’s change it. Last month we previewed one of our proprietary processes called the Brand DNA Helix. It’s a series of six questions that ...

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Building Your Personal Brand

Here’s the challenge with personal brands.  Noise. There’s so much noise.  And I want to describe to you something I call Sheahan’s Wall, because I originally heard this concept from a guy named Peter Sheahan. He talks about how there’s this invisible wall. On one side of any industry, some people ...

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What Is a Personal Brand, and Why Do You Need One?

If you were to ask five friends, “In one word, what do you think of when you think of me?” would you get five completely different responses? Perhaps. Or maybe you’d get five different responses, but they all fall under the same theme. If they do, chances are that’s your personal brand. Now, what ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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5 Ways to Stand Out as a Mortgage Loan Officer in 2023
5 Ways to Stand Out as a Mortgage Loan Officer in 2023
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How to Perfect the Elevator Pitch for Loan Officers
How to Perfect the Elevator Pitch for Loan Officers
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RECENT POSTS

5 Marketing Ideas for Mortgage Loan Officers in 2023
5 Marketing Ideas for Mortgage Loan Officers in 2023
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Goal-Setting Tips for Loan Officers—Develop a 90-Day Plan
Goal-Setting Tips for Loan Officers—Develop a 90-Day Plan
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Complete Guide to Loan Officer Business Planning
Complete Guide to Loan Officer Business Planning
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