Roseville, CA — July 20,2021 — American Pacific Mortgage (APM) has recently announced the appointment of Melissa Wright as the Chief Sales and Marketing Officer for the company. Wright has been a valued leader and member of the APM family since 2015, previously serving as the EVP of Corporate Retail and Production, overseeing both the retail division and the marketing team.
Shift in Focus
In her new role, Wright will shift her focus to the global enterprise—driving strategies at the highest level for the company and all marketing, communications, and sales initiatives. Melissa’s focus will be creating complete awareness of all things APM—programs, products, technology, company culture, and initiatives, as well as ensuring that APM messaging is infused throughout the organization from the top down and is communicated throughout the customer experience.
As Wright says, “It’s an exciting time at APM. We’re in the process of executing multiple strategies and initiatives for the company and we have a great leadership team guiding this process—I’m honored to have a seat at the table. As a company, we have a strong purpose backed by our core values, and I know that by staying true to these we will drive vast growth, high-performance, and service through the organization—ultimately translating into a national company footprint, strong reputation, devoted employees, and loyal business associates.”
A History of Success
Professionally, Wright is a recognized industry leader who has been acknowledged as one of the 100 Most Influential Mortgage Executives in America, Top 40 under 40, and Top 30 Women in Utah Business. Prior to joining APM, she was the president of Axiom Financial, a company she co-built in 1996. Melissa was responsible for the company’s growth, culture, strategies, operations, compliance, and overall performance for over 18 years. With its sale to PHH, she also oversaw an initiative to implement marketing nationwide, and she has a passion for enhancing brands’ distinctive identity and market position.
As a company initiative, APM is dedicated to promoting leadership from within and is honored to promote two women into chief positions in 2021. In doing so, APM has created a balanced leadership team and seats at the table for important voices within the organization.
More About Melissa
About American Pacific Mortgage
American Pacific Mortgage (APM) was founded in 1996 and is a national retail mortgage lender best known for Creating Experiences That MatterTM for our people and our customers. Headquartered in Roseville, California, APM is ranked as a top mortgage lender in the U.S. and continues to win multiple awards annually including Top Mortgage Lender, CalHFA’s Lending Heroes, Top Veteran Originators, Most Loved Employer, Diversity Jobs Employer, and Top Places to Work. The company funds over $22 billion annually, is licensed in 49 states, employs more than 3,500 people, and has over 200 branches across the U.S., many of which operate under their own local DBA name. APM’s rallying cry is to be 100% focused on our originators and branch managers because when they look good, our customers reap the benefits. Their charitable entity, APMCares, is entirely funded and run by employees and supports a diverse array of organizations throughout the country with funds and volunteer hours, as well as assistance for employees who are struggling due to a medical, financial, or bereavement hardship.