Grow Your Mortgage Business with a Video Marketing Strategy
American Pacific Mortgage / Jan 30, 2024 8:00:00 AM
Video, video, video—that’s where it’s at, and it’s not going away anytime soon. Adding video content to your mortgage marketing efforts can be a game-changer, but you must create a marketing strategy to implement it right. So let’s talk about all the ways a loan officer can grow their mortgage ...
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5 Ways to Stand Out as a Mortgage Loan Officer in 2024
American Pacific Mortgage / Jan 1, 2024 8:00:00 AM
APM has some tips and strategies that will take you from a good loan officer to a great one. These strategies will help you build relationships with potential clients and referral partners in today’s market. If you’re looking for ways to stand out as a loan officer in the new year, these mortgage ...
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Loan Officer Marketing to Gen Z Home Buyers
American Pacific Mortgage / Aug 16, 2023 8:00:00 AM
As Generation Z enters young adulthood, they become prime potential clients for your mortgage business. Learn who Gen Z is, where they are in their financial journey, and some best practices for loan officer marketing to the next generation of homebuyers. Who Is Gen Z? There are baby boomers, then ...
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Loan Officer Video Marketing 101
American Pacific Mortgage / Jun 5, 2023 8:00:00 AM
Video marketing can be an effective tool for a mortgage loan officer to grow their business. Sharing informative video content can promote your mortgage company and position you as a trusted expert on mortgage lending and the home loan process. You should invest in some basic equipment that can ...
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Loan Officer Video Tips to Keep Your Audience Engaged
American Pacific Mortgage / Nov 30, 2021 8:00:00 AM
Video is still the hot marketing medium of the moment, but just like everything else related to marketing, things with video change fast. Here are some loan officer video tips to keep your audience engaged with your marketing. Mastering these techniques is important because the sooner you ...
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How Mortgage Technology Can Help You Close More Loans and Own the Customer Experience
American Pacific Mortgage / Mar 30, 2021 11:35:00 AM
In today’s fast-paced world, you need savvy mortgage technology to help grow your business and close more loans and own the customer experience. APM provides access to a cutting-edge technology to assist our loan officers in reaching the consumer and their referral partners easily and efficiently. ...
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Re-Engage Past Clients and Fill Your Loan Pipeline
American Pacific Mortgage / Feb 5, 2021 7:53:16 AM
Do you have a plan to re-engage past clients you’ve done business with? Unlike cold leads, these are people who already know you. And as long as the transaction went well, they already like and trust you. In fact, you are already over the first few hurdles to getting someone to do business with ...
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