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THE ART OF ORIGINATION

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Grow Your Mortgage Business with a Video Marketing Strategy

Video, video, video—that’s where it’s at, and it’s not going away anytime soon. Adding video content to your mortgage marketing efforts can be a game-changer, but you must create a marketing strategy to implement it right. So let’s talk about all the ways a loan officer can grow their mortgage ...

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Social Media Marketing for Loan Officers

Social media plays a significant role in any loan officer’s marketing strategy. That’s because it has proved to be a powerful way to interact with consumers, clients, and referral partners. The right social media marketing strategy can increase your brand awareness and help humanize your mortgage ...

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5 Ways to Stand Out as a Mortgage Loan Officer in 2024

APM has some tips and strategies that will take you from a good loan officer to a great one. These strategies will help you build relationships with potential clients and referral partners in today’s market. If you’re looking for ways to stand out as a loan officer in the new year, these mortgage ...

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Customer Experience Strategy: Create Superfans for Your Mortgage Business

Award-winning entrepreneur, author, and keynote speaker Brittany Hodak recently spoke to APM’s loan officers about her newly released book, Creating Superfans: How To Turn Your Customers Into Lifelong Advocates. In this book, she provides the roadmap on how loan officers can become more ...

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Top 6 Loan Officer Strategies to Grow Your Customer Base

Marketing is a must for all industries, and this is especially true for a mortgage loan officer. Whether you are just starting out in your career or are a seasoned loan originator, building your customer base is an ongoing effort if you want your business to thrive. To ensure that you’re ...

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5 Ways to Improve the Online Presence of Your Mortgage Business

In the highly competitive mortgage industry, leads and prospects make a loan officer’s world go ’round. In today’s digital world, many mortgage leads are generated online. In fact, the NAR reports that 97% of homebuyers begin their search online. There are five simple strategies that loan officers ...

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Mortgage Marketing Tips You Haven’t Tried

Mortgage marketing is always changing, and it’s important to keep things fresh for your audience and keep in mind what’s trending right now. Plus, switching things up keeps you interested in your marketing, too. Here are some mortgage marketing tips you haven’t tried that you should consider adding ...

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TOP POSTS

How to Market to Realtors as a Loan Officer
How to Market to Realtors as a Loan Officer
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Top 6 Loan Officer Strategies to Grow Your Customer Base
Top 6 Loan Officer Strategies to Grow Your Customer Base
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5 Ways to Stand Out as a Mortgage Loan Officer in 2024
5 Ways to Stand Out as a Mortgage Loan Officer in 2024
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RECENT POSTS

As a Mortgage Loan Originator, Who You Work For Matters
As a Mortgage Loan Originator, Who You Work For Matters
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Getting Started with Mortgage Lead Generation
Getting Started with Mortgage Lead Generation
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Grow Your Mortgage Business with a Video Marketing Strategy
Grow Your Mortgage Business with a Video Marketing Strategy
Read Article