Getting Started with Mortgage Lead Generation
American Pacific Mortgage / Mar 6, 2024 8:00:00 AM
Research shows that consumers will choose the first or second person they speak with. So to stand out and reach the consumer first, loan originators need an effective marketing strategy that generates mortgage leads. Lead generation keeps your mortgage business thriving and should be a key focus of ...
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A Guide to Mortgage Loan Officer Marketing
American Pacific Mortgage / Jan 2, 2024 8:00:00 AM
Marketing is a must for business success as a mortgage loan officer. But keeping up with the latest marketing trends and deciding where to focus your efforts to maximize results can be overwhelming. These are the three most common questions we get asked: Where should I show up (platforms)? How ...
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The Importance of Loan Officer Business Planning
American Pacific Mortgage / Nov 16, 2023 8:00:00 AM
Let’s be honest: 2023 was a year many mortgage loan originators would like to forget. But looking back at your business performance—the positives as well as the negatives—can help you plan more effectively for the year ahead. Of course, many factors are out of a mortgage loan officer’s control, ...
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Loan Officer Marketing to Gen Z Home Buyers
American Pacific Mortgage / Aug 16, 2023 8:00:00 AM
As Generation Z enters young adulthood, they become prime potential clients for your mortgage business. Learn who Gen Z is, where they are in their financial journey, and some best practices for loan officer marketing to the next generation of homebuyers. Who Is Gen Z? There are baby boomers, then ...
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30 Mortgage Marketing Ideas for Social Media
American Pacific Mortgage / Mar 14, 2023 8:00:00 AM
In today’s market, loan officers need a diverse marketing strategy to attract mortgage leads and drive a steady stream of new and repeat business. One of the ways to do that is by actively showing up on social media. In this article, you’ll find ideas for boosting your mortgage marketing and social ...
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5 Marketing Ideas for Mortgage Loan Officers in 2023
American Pacific Mortgage / Jan 9, 2023 8:00:00 AM
The past year’s rising interest rates and economic uncertainty have caused buyers to pause their homebuying plans. But those same prospects may not want to sit on the sidelines for another year. That means 2023 could be a good one for your mortgage business, especially if you increase your ...
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Content Marketing for Loan Officers
American Pacific Mortgage / Aug 1, 2022 11:00:00 AM
Social media has become a regular pastime for people of all ages, and every marketer knows that these platforms are prime spots for reaching your target audience and driving traffic to your business. Making the most of social media marketing for loan officers is all about the content you post. Read ...
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Mortgage Marketing Tips You Haven’t Tried
American Pacific Mortgage / Nov 16, 2021 8:00:00 AM
Mortgage marketing is always changing, and it’s important to keep things fresh for your audience and keep in mind what’s trending right now. Plus, switching things up keeps you interested in your marketing, too. Here are some mortgage marketing tips you haven’t tried that you should consider adding ...
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