Grow Your Mortgage Business with a Video Marketing Strategy
American Pacific Mortgage / Jan 30, 2024 8:00:00 AM
Video, video, video—that’s where it’s at, and it’s not going away anytime soon. Adding video content to your mortgage marketing efforts can be a game-changer, but you must create a marketing strategy to implement it right. So let’s talk about all the ways a loan officer can grow their mortgage ...
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The Importance of Loan Officer Business Planning
American Pacific Mortgage / Nov 16, 2023 8:00:00 AM
Let’s be honest: 2023 was a year many mortgage loan originators would like to forget. But looking back at your business performance—the positives as well as the negatives—can help you plan more effectively for the year ahead. Of course, many factors are out of a mortgage loan officer’s control, ...
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6 Mortgage Sales Strategies to Capture New Customers
American Pacific Mortgage / Sep 1, 2023 9:00:00 AM
As the housing market changes, mortgage loan officers must adapt by implementing new sales strategies to stay top of mind with clients. Below are APM’s top sales strategies to help you grow your mortgage business in today's market. 1. Use Data and Analytics to Create Opportunities. The great thing ...
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Goal-Setting Tips for Loan Officers—Develop a 90-Day Plan
American Pacific Mortgage / Jul 12, 2023 6:30:00 AM
APM has a long history of setting time aside each year, and throughout the year to plan and create a path for success. We believe that the more intentional we are about what we want to accomplish, the more likely it is that we’ll achieve our goals. We also believe that in a rapidly changing ...
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Midyear Mortgage Loan Officer Business Planning
American Pacific Mortgage / Jun 26, 2023 8:00:00 AM
At APM we say, “We’re 100% focused on making our branches and loan originators look good.” One of the ways we do that is by providing business planning resources, along with opportunities to reset throughout the year. We’re passionate about business planning and know that it’s fundamental to ...
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5 Mortgage Loan Officer Strategies for Today's Market
American Pacific Mortgage / May 15, 2023 8:00:00 AM
Whether you’re working with a first-time buyer or a move-up buyer, it’s a must to provide financing options and strategies for how they can best compete in today’s market. As a mortgage loan officer, providing solutions to the challenges of today’s market will help you grow rapport and retain ...
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Build the Ultimate Mortgage Marketing Plan
American Pacific Mortgage / May 10, 2023 7:00:00 AM
Having a clear mortgage marketing plan is essential for increasing exposure, maintaining an online presence, creating brand awareness, and attracting leads. It’s also important for increasing the number of loans you close. That’s why it’s important to have a well-rounded mortgage marketing plan ...
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Mortgage Loan Officer Strategies for a Changing Market
American Pacific Mortgage / Oct 24, 2022 8:00:00 AM
As expected, the time has come for a market shift. A changing market calls for a change in mortgage loan officer strategies. At our recent Symposium, we shared three high level pillars to success that every loan officer today should be focused on, and in this post we’re sharing them with you. At ...
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Top 6 Loan Officer Strategies to Grow Your Customer Base
American Pacific Mortgage / Sep 9, 2022 8:00:00 AM
Marketing is a must for all industries, and this is especially true for a mortgage loan officer. Whether you are just starting out in your career or are a seasoned loan originator, building your customer base is an ongoing effort if you want your business to thrive. To ensure that you’re ...
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Content Marketing for Loan Officers
American Pacific Mortgage / Aug 1, 2022 11:00:00 AM
Social media has become a regular pastime for people of all ages, and every marketer knows that these platforms are prime spots for reaching your target audience and driving traffic to your business. Making the most of social media marketing for loan officers is all about the content you post. Read ...
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