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THE ART OF ORIGINATION

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As a Mortgage Loan Originator, Who You Work For Matters

American Pacific Mortgage / Apr 2, 2024 8:00:00 AM
Choosing who you work for holds immense significance in today’s ever-evolving mortgage industry. In this article, you’ll learn more about American Pacific Mortgage, how we support our loan officers and help them grow, and why we consider APM one of the best places to work for loan officers. At APM, ...

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Getting Started with Mortgage Lead Generation

American Pacific Mortgage / Mar 6, 2024 8:00:00 AM
Research shows that consumers will choose the first or second person they speak with. So to stand out and reach the consumer first, loan originators need an effective marketing strategy that generates mortgage leads. Lead generation keeps your mortgage business thriving and should be a key focus of ...

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Grow Your Mortgage Business with a Video Marketing Strategy

American Pacific Mortgage / Jan 30, 2024 8:00:00 AM
Video, video, video—that’s where it’s at, and it’s not going away anytime soon. Adding video content to your mortgage marketing efforts can be a game-changer, but you must create a marketing strategy to implement it right. So let’s talk about all the ways a loan officer can grow their mortgage ...

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Social Media Marketing for Loan Officers

American Pacific Mortgage / Jan 17, 2024 10:00:00 AM
Social media plays a significant role in any loan officer’s marketing strategy. That’s because it has proved to be a powerful way to interact with consumers, clients, and referral partners. The right social media marketing strategy can increase your brand awareness and help humanize your mortgage ...

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A Guide to Mortgage Loan Officer Marketing

American Pacific Mortgage / Jan 2, 2024 8:00:00 AM
Marketing is a must for business success as a mortgage loan officer. But keeping up with the latest marketing trends and deciding where to focus your efforts to maximize results can be overwhelming. These are the three most common questions we get asked: Where should I show up (platforms)? How ...

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5 Ways to Stand Out as a Mortgage Loan Officer in 2024

American Pacific Mortgage / Jan 1, 2024 8:00:00 AM
APM has some tips and strategies that will take you from a good loan officer to a great one. These strategies will help you build relationships with potential clients and referral partners in today’s market. If you’re looking for ways to stand out as a loan officer in the new year, these mortgage ...

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Complete Guide to Loan Officer Business Planning

American Pacific Mortgage / Dec 4, 2023 8:30:00 AM
At APM, we set aside time every year for strategic planning on how we’re going to succeed in the coming year, and we encourage all mortgage loan officers to do the same. The more intentional we are with what we want to accomplish, the more likely we are to achieve our goals. In a rapidly changing ...

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The Importance of Loan Officer Business Planning

American Pacific Mortgage / Nov 16, 2023 8:00:00 AM
Let’s be honest: 2023 was a year many mortgage loan originators would like to forget. But looking back at your business performance—the positives as well as the negatives—can help you plan more effectively for the year ahead. Of course, many factors are out of a mortgage loan officer’s control, ...

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How to Achieve Work-Life Balance as a Loan Officer

American Pacific Mortgage / Oct 6, 2023 8:00:00 AM
Bringing balance to your career and personal life can make you happier, healthier, and more successful. Achieving a good work-life balance can be a challenge for mortgage loan originators, who often work around the schedules of their clients and referral partners. The focus on generating new leads, ...

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The Secrets to Building a Mortgage Team

American Pacific Mortgage / Oct 2, 2023 8:00:00 AM
It’s no secret that building a team of mortgage professionals is just about the best thing you can do to scale your business. A strong team is key to increasing your volume and taking more loan applications and ultimately serving more customers. Done right, it’s a scalable model that can pay huge ...

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5 Ways to Stand Out as a Mortgage Loan Officer in 2024
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    RECENT POSTS

    As a Mortgage Loan Originator, Who You Work For Matters
    As a Mortgage Loan Originator, Who You Work For Matters
    Read Article
    Getting Started with Mortgage Lead Generation
    Getting Started with Mortgage Lead Generation
    Read Article
    Grow Your Mortgage Business with a Video Marketing Strategy
    Grow Your Mortgage Business with a Video Marketing Strategy
    Read Article
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    American Pacific Mortgage
    Corporate Office
    3000 Lava Ridge Court
    Suite 200
    Roseville, CA 95661
    916.960.1325

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    All information contained herein is for informational purposes only and, while every effort has been made to ensure accuracy, no guarantee is expressed or implied. Any programs shown do not demonstrate all options or pricing structures. Rates, terms, programs and underwriting policies subject to change without notice. This is not an offer to extend credit or a commitment to lend. All loans subject to underwriting approval. Some products may not be available in all states and restrictions apply. Equal Housing Opportunity.

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