Post Compensation Reform: Finding the Right Mortgage Bank
On April 1, 2011, the mortgage industry ushered in a new era of compensation reform. Since then, the landscape has been one of change and adjustment. Industry leaders and loan originators are all learning where to go from here.
With these recent changes, American Pacific Mortgage and many other companies continue to feel the effects of compensation reform. During this time, many loan originators have embarked on a journey to research and compare options for compensation at different companies.
It has become clear that companies can no longer differentiate themselves on salary and fee structure alone. With this realization, American Pacific Mortgage believes it has the right support systems in place to attract and retain the top loan officers and brokers.
As loan originators look for the best mortgage banking
Fulfilled Marketing Support
American Pacific Mortgage creates and sends loan originators all of the marketing materials they request or need. When a loan originator asks for materials, our team develops a custom marketing piece and sends out a digital file. The file can then be printed or emailed to prospects and clients.
Customer Relationship Management
Having a high quality Customer Relationship Management database can make the difference between having solid repeat business or losing clients after just one sale. This database allows loan originators to track every marketing piece that the client has seen, the status of loans and when each meeting took place.
Lead Generation Technology
American Pacific Mortgage uses a proprietary lead generation system. This system enables loan originators to access relevant data and connects them with appropriate industry partners to develop new leads.
Home Office Infrastructure
A strong support network that allows loans to be processed quickly and on schedule is important. Having a home office that supports the loan originator in every respect means that the originator can focus on what they do best, sell and close loans.
A more comprehensive look at this topic can be seen in the August 2011 issue of The Niche Report.
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